Christopher Saunders

Jupiter Media Metrix has sold the online audience measurement half of its business to rival comScore Networks, bringing the troubled Internet consultancy a step closer to completely dismantling and selling off its various units. Through the arrangement, comScore paid New York-based Jupiter $1.5 million in cash for the North American assets of Media Metrix, including […]

Stung after a top analyst’s concerns about its online advertising sales, AOL Time Warner swung back, reiterating earlier guidance and pointing to growth in 2003. Wayne Pace, the New York-based media conglomerate’s chief financial officer, said at a Deutsche Bank media conference on Wednesday that America Online ad sales for 2002 are expected to come […]

E-mail list broker Impower has high hopes for getting back into the game after re-emerging from Chapter 11 bankruptcy protection. The firm, which was spun off in 1999 from offline broker American List Counsel, filed for bankruptcy protection in mid-2001. But 10 months later, Princeton, N.J.-based Impower’s restructuring plan has been approved by the bankruptcy […]

Consumers are responding best to e-mail marketing from catalogers and retailers than from many other industries, according to findings from DoubleClick . The New York-based company, which studied e-mail campaigns that it distributed for clients, suggests that marketers in the catalog and retail industries on average see greater numbers of click-throughs and e-mails being forwarded […]

Mobile carrier Verizon Wireless is continuing its efforts to woo teens to its [FREEUP] prepaid service, with a second, more urban-themed campaign. Targeting teens, who are considered by the industry to be the prime movers behind mass adoption of new wireless services, the [FREEUP] campaign looks to communicate the fun and feeling of freedom of […]

The Interactive Advertising Bureau’s long-awaited and much-touted “Phase II” marketing mix study is finally off and running. The study will be the largest research project to date on the role of online advertising in advertisers’ overall ad budgets. Conducted in conjunction with the Advertising Research Foundation, Dynamic Logic, Forrester Research and researcher Rex Briggs’ Marketing […]

In another victory for Unicast and its patent portfolio, the rich media ad firm has exchanged its rivalry with Bluestreak for a new distribution deal. Through the agreement with the New York-based firm, Bluestreak will offer Unicast’s Superstitial ad format as the exclusive interstitial format available on its ION ad server — in lieu of […]

Intel is embarking on a new, multi-million dollar advertising campaign — it’s biggest ever — in a bid to inject new energy into its pitch to business decision makers. The Santa Clara, Calif.-based chipmaking giant’s new “Yes” campaign, designed by New York-based Euro RSCG MVBMS, aims to brand Intel chips as innovative, stable and reliable. […]

Marketing startup Aprimo is the latest to receive an influx of cash from investors, as the fledgling field of enterprise marketing management receives another vote of confidence. Contributors to Indianapolis, Md.-based Aprimo’s $12 million round of financing, the firm’s fourth, include Sigma Partners, First Analysis Venture Capital and Frazier Technology Ventures, all of which participated […]

Following up on the launch of its “surround sessions” advertising units last year, the New York Times’ online unit now is bringing time-based ad sessions to the Internet — importing another traditional broadcast concept. The new ad format, dubbed “site sessions,” enable NYTimes.com to feature a single advertiser in exclusive placements across all of its […]

Rich media advertising player Unicast said it plans to keep the Enliven format alive, continuing the industry’s earliest rich media format but with a streamlined product line. New York-based Unicast said the changes in the format, which it acquired through the purchase earlier this month of troubled Enliven Inc., come in response to demand from […]

The European Union’s Parliament on Thursday approved a new anti-spam and online privacy directive that could dramatically alter the practice of e-mail marketing in the region, while granting controversial rights to member states to monitor Web surfers’ activities. The directive’s spam clauses establish “opt-in” as the default rule for commercial e-mail — meaning that consumers […]