Christopher Saunders

Embattled online ad player Engage is due to launch the new version of its AdManager server at the end of next month, as the company faces continued financial and competitive pressure. While fiscal issues — like the Andover, Mass.-based firm’s potential delisting from NASDAQ and a pending buyout from parent CMGI — will continue to […]

In the midst of a reorganization around its search business, AltaVista has re-named Overture to handle its paid listings. The two companies have been working together since November, 2000, by way of a deal that recently expired. Through the renewed, 12-month agreement, Overture will continue to provide its cost-per-click listings to CMGI-owned AltaVista’s U.S. site, […]

RSA Security is taking to the silver screen once more — in connection with Friday’s release of Paramount Pictures new action thriller, “The Sum of All Fears.” Through a product placement arrangement with the Viacom-owned studio, the Bedford, Mass.-based cryptography and data security firm will have its SecurID authentication tag appear in the film, used […]

Veritas Software Corp. is looking to make itself better known as a worldwide player in storage software with a global advertising campaign launching this week. The work, designed by the San Francisco office of Interpublic’s Hill, Holliday, is aimed at boosting brand awareness for the Mountain View, Calif. company, which is coping with not only […]

VeriSign is in the line of fire once more as a class action lawsuit alleges the Mountain View, Calif.-based Internet domain name registrar harmed consumers with unsavory, aggressive advertising ploys that pushed its services. The suit, filed last week in Los Angeles Supreme Court by local law firm Weiss & Yourman, charges that VeriSign sent […]

A federal court and the Federal Trade Commission have closed the door on an online scam designed to snag lost Web surfers and subject them to pop-up ads. The scam, run by one John Zuccarini, revolved around registering Internet domain names that were misspelled versions of popular, legitimate domain names. For instance, Zuccarini registered 15 […]

Consumer electronics and entertainment retailer Best Buy tomorrow will launch its second online advertising campaign, this time designed to promote its collection of movies and home entertainment systems. The month-long “Think You Know Movies?” effort centers around ads in which stick figures, used in Best Buy’s inaugural online campaign, now reenact famous film scenes from […]

Amid guarded optimism in the online travel industry, Web travel booker Travelocity is debuting a $40 million campaign designed to highlight the site as more than just a place to buy airline tickets. Instead, the Fort Worth, Texas-based travel site’s “Travelocity Can” campaign looks to highlight the site’s special travel-planning tools. The effort begins with […]

The state of Minnesota now has the nation’s first online privacy bill, following Gov. Jesse Ventura’s signing of S.F. No. 2908, which also enacts several anti-spam protections. The act, which will go into effect next March, requires Internet Service Providers — even those based in other states — to alert their Minnesota-based subscribers before disclosing […]

Screenblast to Promote Surfer Gear Screenblast, a video-sharing site operated by Sony Pictures Digital Entertainment, is launching a campaign for Roxy, a women’s brand of surfwear retailer Quiksilver . The two-month campaign, which launches June 3, includes online and in-store components. A co-branded Web site at roxy.screenblast.com will encourage visitors to make and share their […]

Verizon Wireless and Microsoft’s MSN portal on Friday will launch a new multi-million dollar marketing and advertising campaign in support of their new mobile service. The “VZW with MSN” service, which places MSN content and special features like MSN’s instant messenger application on Verizon Wireless-enabled mobile phones, will be promoted through network television, print, online […]

The Internet Advertising Bureau has released its newest figures for the industry’s revenues during fourth quarter and 2001, and they’re not pretty. The New York-based trade association and PricewaterhouseCoopers found that U.S. online ad revenue dropped 7.5 percent during the quarter, down to $1.7 billion. For all of 2001, online ad revenue declined 12 percent, […]