Christopher Saunders

Amid the growing importance of search engine marketing, and increasing competition from the likes of Google, AltaVista and LookSmart are beefing up their sales efforts by appointing experienced marketing executives. Palo Alto, Calif.-based AltaVista, which is majority owned by Internet holding company CMGI , tapped Fred Bullock, a former marketing exec at Apple Computer and […]

Online travel site Orbitz is targeting gay and lesbian travelers through a new partnership with PlanetOut Partners. The yearlong agreement with Chicago-based Orbitz, which has backing from many of the leading air carriers, will see PlanetOut Partners’ Gay.com network naming Orbitz as its exclusive travel booking engine. As a result, Orbitz’ engine will power Gay.com […]

Over the objections of consumer and privacy advocates, DoubleClick on Tuesday received court approval to settle state and federal lawsuits concerning its privacy and data-collection practices. Through the settlement, the New York-based firm agrees to adhere to a series of policies that it proposed in March to end the two-year-old suits, which charged DoubleClick with […]

NEW YORK — After a string of high-profile successes against fraudulent e-mail marketers, the U.S. Federal Trade Commission is preparing to take its efforts to limit spam further. The agency is looking into cracking down on enforcement on three new groups: senders of e-mail with a misleading subject line, distributors of mail that lacks a […]

Online marketing analytics provider Coremetrics is aiming to beef up its data-collection products with consumer satisfaction and customer service information, through an alliance with BizRate.com. Los Angeles-based BizRate.com, which operates both a shopping comparison site and an e-commerce research business, will provide Coremetrics with data culled from online customer satisfaction surveys. The surveys appear after […]

Continuing its efforts to woo the subscribers of rival America Online, Microsoft Corp’s MSN portal is upping the ante with a new $10 million ad campaign and a technology partnership. MSN first launched campaigns targeted at subscribers of the AOL Time Warner Internet service in May 2001. Since then, the Redmond, Wash. portal has reprised […]

AOL Time Warner’s America Online unit is expected to shed 100 positions from its interactive marketing and ad sales division, as the New York-based media conglomerate continues efforts to shore up its Internet business. The layoffs, which sources close to America Online indicated would occur this week, would leave about 650 remaining in the group. […]

Continuing the online ad industry’s efforts to encourage rich media adoption, e-mail marketer e-Dialog and rich media firm TMX are teaming up to boost each other’s offerings. Through a strategic alliance, Lexington, Mass-based online direct marketing firm e-Dialog will offer its clients e-mail campaigns using TMX’s technology, which embeds targeted rich media and streaming media […]

Chicago-based online ad network and marketing services firm B2BWorks said its focus on business-to-business marketers is continuing to pay off, capping a strong year with $3.25 million in new funds. Specific terms were not disclosed of the financing, which was led by previous investors Convergence Partners, which has previously funded other Internet marketing plays, including […]

Online travel sites are rolling out Memorial Day weekend promotions in a bid to catch the attention of last-minute planners, and to face down a host of airline-industry woes — including an expected drop-off in air travel during the holiday. CheapTickets.com, for instance, e-mailed members this week with special discount offers tied into the holiday […]

Two controversial bills aimed at curbing spam and beefing up consumer online privacy protections are set to proceed to the Senate for debate, after being approved Friday morning by the Senate Commerce Committee. As a result of a unanimous Committee vote, the latest version of S. 630, “Controlling the Assault of Non-Solicited Pornography and Marketing […]

Samsung is launching a new global campaign that will see the South Korean electronics giant slating its largest-ever online advertising budget. Designed by Samsung’s Seoul-based in-house agency, Cheil Communications, and New York-based Foote, Cone & Belding, the global, $200 million integrated “DigitAll: Everyone’s Invited” campaign aims to position the company as a leader in delivering […]