Christopher Saunders

More research suggests that despite a decline in the U.S. ad market in the last year, the climate in Great Britain was decidedly more upbeat. According to findings from the U.K. Interactive Advertising Bureau and PricewaterhouseCoopers, revenue grew 7.1 percent during 2001, to £165.7 million (about $240.22 million). “With year-on-year growth of seven percent … […]

Consumer data giant Experian is taking the wraps off its own play for multi-channel marketing dollars, with a new tool that tracks and combines shoppers’ online and offline purchasing information. Channel Match, the firm’s new product, links buyers’ information from retail, catalog, telemarketing, e-mail and e-commerce activities, allowing marketers to gauge the relative effectiveness of […]

A new survey lends further credence to the belief that e-mail marketing efforts are being blunted by record levels of spam and inbox oversaturation, according to research from Executive Summary Consulting, Inc. and Quris. Based on a survey of more than 1,200 e-mail users, the study found that spam makes up the largest share of […]

Worldwide Internet usage is increasing, especially among university students and for search engines, according to studies from comScore Networks and Jupiter Media Metrix . Based on Reston, Va.-based comScore’s research, global Internet usage grew about 1 percent from March month to 323.7 million in April. That also represents a 10 percent increase since last year. […]

Consumers are increasingly likely to watch TV while surfing the Internet, according to findings from Knowledge Networks/SRI. The Menlo Park, Calif.-based company’s bi-annual survey found that during weekday evenings, simultaneous TV and Internet usage among consumers ages 35 to 49 has nearly doubled during the past six months, to 11 percent. For men between 18 […]

Handheld computing manufacturer Palm, Inc. is looking to better its position in the enterprise market, with a new print ad campaign targeting corporate purchasers. The yearlong effort, on which Santa Clara, Calif.-based Palm’s spending reached the “single-digit millions,” launches this week with ads intended to show off uses of the company’s PDAs in business environments. […]

Online researcher Dynamic Logic is taking the wraps off its new e-mail survey product, which aims to track the branding effectiveness of online direct mail campaigns. Building on its success as a leader in third-party measurement of online campaign effectiveness, New York-based Dynamic Logic said its new AdIndex Email product would expand its product lineup […]

NetRatings is continuing its efforts to corner the market in online media research by teaming with a sibling to introduce a suite of reach and frequency media planning tools for the Web. Since 1998, NetRatings has marketed the Nielsen//NetRatings Internet audience measurement service as part of an alliance with VNU’s Nielsen Media Research division, a […]

Computer and I.T. solutions reseller CDW is again tapping “Fred” to highlight the toil and tribulations of I.T. workers. Continuing the theme begun in the Vernon Hills, Ill.-based company’s “Empathy” campaign of last year, the newest slate of CDW’s ads show everyday life through the eyes of Fred, the I.T. Guy. And it’s not pretty: […]

Rich media advertising firm Unicast is taking the wraps off a new version of its popular Superstitial ad format that allows advertisers to include video in their creatives without streaming. As a result, New York-based Unicast says the format, dubbed Superstitial 300v, allows for 15 seconds of commercial-quality video, viewable by users regardless of connection […]

DoubleClick on Monday formally unveiled its MediaVisor workflow management offering, designed to unify its research, planning and ad serving offerings for online advertisers. The product, based on ASP technology acquired by New York-based DoubleClick last year, is aimed at serving as the central hub for advertiser and agency media planning and buying, campaign analysis, management, […]

The number of unique online ads is on the rebound this year, suggesting an industry recovery, according to Nielsen//NetRatings . According to the research group’s AdRelevance unit, which examined unique ads run during the past 16 months, the industry had its lowest levels of unique advertisements in January 2002, with 52,530 ads. But since then, […]