Christopher Saunders

In another example of mainstream marketers’ interest in “advergaming,” Nike has taken the wraps off a 3D interactive game in connection with its “Secret Tournament” advertising campaign. Looking to promote its new soccer gear in a four-month-long TV and online campaign, the athletic wear giant this month will debut a series of spots airing globally […]

Interactive television software firm OpenTV is aiming to make profile-based TV advertising a reality with the introduction of its ad serving solution. The Mountain View, Calif.-based iTV player, which sells set-top box middleware, delivery applications and Web browsers, now plans to begin marketing OpenTV Advertise, its foray into the digital television advertising market. Using the […]

In a break from tradition, paid search leader Overture will deliver its listings to users not through its usual deal with Web portals, but by way of a new agreement with computer manufacturer Hewlett-Packard . Through the arrangement, Palo Alto, Calif.-based HP will present new users of its Pavilion line of notebook and desktop PCs […]

Travel site Hotwire is rolling out its own national advertising campaign in the wake of new ads from larger rival Priceline.com . The yearlong campaign from San Francisco-based Hotwire launched nationally on Monday, after three months of testing in select markets. Spending was not disclosed in the effort, but a Hotwire spokesperson said the firm […]

Web portal Yahoo! continues seeing success in inking new sponsors to FIFAworldcup.com, the site it produces on behalf of the Federation Internationale de Football Association, which will now host ads from air carrier United Airlines . On Monday, Sunnyvale, Calif.-based Yahoo! and FIFA said United had agreed to advertise on FIFAworldcup.com, the official site for […]

Technology giants AT&T and IBM are introducing new tools that promote the Platform for Privacy Preferences standard, and are also likely to prompt marketers to think more seriously about online privacy. AT&T Research Labs this month introduced Privacy Bird, an application that detects whether sites’ privacy policies are compliant with the P3P standard — which […]

Bringing months of building tensions among paid listings search engines to a head, market leader , has filed suit against upstart rival Google, charging patent infringement. Pasadena, Calif.-based Overture, which filed its suit against Google in the U.S. Federal District Court in Los Angeles, charges that the smaller firm violates U.S. Patent No. 6,269,361, “System […]

The Washington Post Company is unveiling its first trade advertising campaign for washingtonpost.com, in a move to promote the site to a larger body of advertisers. Washingtonpost.com, which is published by Washington Post Company’s new media unit Washingtonpost.Newsweek Interactive, will unveil a set of print and online ads designed to promote the site’s audience to […]

Rich media ad firm United Virtualities — best known for its Shoshkeles “takeover” ad format — is branching out into new territory with the upcoming release of a browser-rebranding product. The new offering, dubbed “Ooqa Ooqa,” is intended to be used by consumer portals and corporate sites, who could then offer visiting Web surfers a […]

Priceline.com is rolling out the second wave of its new radio advertising campaign, again featuring actor William Shatner as pitchman. The new ads have Shatner interacting with the Priceline.com “SuperComputer,” which made its debut in the Norwalk, Conn.-based online travel player’s last ads, earlier this year. Unlike earlier radio and television ads from the company, […]

CMGI’s online auctioneer uBid will be promoted across Web portals Excite.com and iWon.com, through a new promotional deal with the Excite Network. The Irvington, N.Y.-based Excite Network, which was formed in November through the acquisition of the Excite.com portal by rival iWon.com following the collapse of Excite@Home, said it would carry all of uBid’s listings […]

ABCi, the online unit of the Audit Bureau of Circulations, is promoting its new capabilities to review wireless sites’ Internet activity — a development that could hasten the establishment of standards for publishers and marketers in the nascent mobile advertising space. Rolling Meadows, Ill.-based ABCi said it recently completed an audit of mobile publisher AvantGo’s […]