Christopher Saunders

Continuing efforts to position its services as lifestyle products, AT&T Wireless is putting major advertising clout behind the introduction of its version of i-mode. Drawing on elements of its earlier, controversial “mLife” rebranding campaign, the Redmond, Wash.-based mobile carrier introduced the service, dubbed mMode, in multiple-page spreads in Tuesday’s Wall Street Journal and The New […]

IBM Corp. is spending the remainder of its 2002 advertising budget — an estimated $350 million — on a new campaign designed to promote the company as a whole. The new effort, which will use the tagline “E-Business is the Game. Play to Win,” includes Armonk, New York-based IBM’s familiar blue letterboxed TV ads, as […]

To support its foray into the “malternative” beverage market, Miller Brewing Co. is planning to launch an extensive online advertising campaign behind the upcoming SKYY Blue product. The marketing effort will see Miller, a unit of Philip Morris Cos. promoting SKYY Blue, which it manufactures in conjunction with Campari’s SKYY Spirits, with a Web site […]

More than half of the direct marketing firms doing business online are seeing positive returns on investment from their Web presence, according to new findings in a survey conducted by the Direct Marketing Association. In the latest results from its annual State of the E-Commerce Industry Report, the New York-based DMA found that 55 percent […]

Ad server 24/7 Real Media is touting its lack of a network cookie as a value-add for its ASP clients. The New York-based firm’s Open AdStream technology handles ad delivery for several major publishers, including CondeNet, New York Times Digital and Forbes.com — and is highlighting the role its cookie policies play in helping those […]

Web ad giant DoubleClick again topped pro forma earnings expectations, but also again posted a net loss — and lowered next quarter’s revenue estimates. Revenues for the New York-based firm totaled $83.7 million, leading to a net loss of $6 million, or $0.04 per share. Last quarter, revenues topped $96 million, while DoubleClick posted a […]

Rather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings from Millward Brown IntelliQuest. In a February study sponsored by the New York-based Online Publishers Association, Millward Brown found that when used in concert with Web advertising, television spots become more […]

Paid search engine LookSmart is aiming to boost its appeal to small advertisers with a new cost-per-click (CPC) program. Instead of charging a fee to be included in keyword-based paid listings, The San Francisco-based firm’s new product — Small Business Listings — charges advertisers only on a $0.15 cost-per-click basis. That could prove useful for […]

Web portal Yahoo! had optimistic news for Internet industry-watchers, but still posted another quarterly loss after figuring in new accounting procedures. Revenues for the Sunnyvale, Calif. online bellwether totaled $192.7 million — well in excess of analysts’ expected $186 million, according to Thomson Financial/First Call estimates. On the bottom line, Yahoo! posted its sixth-straight quarterly […]

Online advertising can positively impact shoppers’ perceptions of consumer packaged goods (CPG) products, according to findings from DoubleClick and CPG market researcher Information Resources Inc. . A new study by the firms, announced Wednesday at the Advertising Research Foundation’s annual convention, gauged the impact of five CPG manufacturers’ advertising for eight brands — and found […]

In a slate of new television, radio and online ads, computer manufacturer Gateway is voicing its opposition to a bill that aims to curtail PC users’ copying of music CDs. The San Diego-based PC maker, which is busily promoting a computer setup designed for music and CD-burning enthusiasts in other ads, said its new advocacy […]

Online researcher NetRatings again is poised to come to the aid of its ailing rival, Jupiter Media Metrix , through an all-cash purchase of Jupiter’s AdRelevance unit. The Milpitas, Calif.-based NetRatings is to pay $8.5 million to acquire the Seattle-based AdRelevance group, which tracks online campaigns, sites’ ad sales and advertisers’ spending. The final purchase […]