Christopher Saunders

French magazine publisher Lagardere SCA is rolling out a new distribution channel for several of its U.S. publications in connection with mobile software firm AvantGo . Through the agreement, the publisher’s new media unit, Lagardere Active, will provide content from ten Hachette Filipacci Medias U.S. magazines to be distributed using AvantGo’s Mobile Internet Service application. […]

IBM Corp. is set to unveil a new campaign that aims to promote its ThinkPad laptops by showcasing their use by luminaries in small business and the arts and sciences. The print campaign, which begins Tuesday, also is timed to coincide with the launch of Armonk, New York-based IBM’s ThinkPad T30, the latest in its […]

Paid-listings search engine Overture is indicating that it’s still very much in the game, signing a renewal deal to provide search results to ISP United Online . Extending a deal signed last February with NetZero — which merged with New York-based rival Juno in September — Pasadena, Calif.-based Overture now will provide search results to […]

Web portal Yahoo! has hired James Moloshok to take over the post of senior vice president of its Media & Information division, filling a vacancy left by David Graves. The Sunnyvale, Calif.-based portal said Moloshok, a former marketing executive at Warner Bros., would oversee Yahoo!’s entertainment, media and finance properties. That includes Yahoo!’s hot Music […]

In a startling about-face from earlier, stricter proposals, a committee of the European Parliament approved changes to controversial legislation, setting “opt-out” as the standard for cookie-based online profiling. In a vote on the latest amendments to a hotly-debated, two-year-old directive, the Parliament’s Committee on Citizens’ Freedoms and Rights, Justice and Home Affairs approved online data […]

Yahoo!’s signature “yodel” — which closes out each of the Web portal’s TV ads — has come under fire from a country singer seeking $5 million in damages for copyright infringement. Rounder Records recording artist Wylie Gustafson, frontman for Wylie & the Wild West, claims in a suit filed earlier this week in U.S. District […]

IAB Signs New MembersA host of new members joined the Interactive Advertising Bureau this week, which the trade association said boosted its membership to now account for more than 70 percent of the online ad industry’s revenue.Joining the New York-based association are eBay , Google, FindWhat.com , AtomShockwave, CFO.com, CondeNet, Economist.com, Meredith Interactive Media, WashingtonPost.Newsweek […]

More players in the fledgling interactive TV space are racing to roll out advertising products, this time with two competitors introducing new services for embedding targeted ads into video-on-demand (VOD). Two such firms, Concurrent and Everstream, are teaming up to join the former’s VOD server with the latter’s S4 Campaign Director ad insertion software. The […]

Using television to reach women with children could be getting harder for advertisers, thanks to increasing Internet use, according to new findings from a survey conducted by Jupiter Media Metrix and NPD Group. The survey found that 44 percent of Internet-using U.S. women with children said that online activities decreased the amount of time they […]

Not only can online ads work for branding, but the oft-maligned banner unit itself can wield a sizable amount of clout for consumer packaged goods (CPG) firms, as findings from Web researcher comScore add still another feather to the cap of online advertising. The research, conducted in conjunction with offline researcher Knowledge Networks and involving […]

Non-profit publisher Consumer Union is putting its considerable clout behind a new effort to encourage Web sites’ full disclosure of privacy and advertising policies — and is launching a new unit to rank their willingness. The Yonkers, N.Y.-based firm, best known as the publisher of Consumer Reports magazine, has launched a new unit, ConsumerWebWatch.org, which […]

WPP Group is consolidating its search engine optimization/marketing firms, combining Webster Group International with Outrider. Both companies had been units of the Tempus Group PLC, which WPP acquired in November following a bidding war with Havas and much controversy. (For one thing, WPP attempted to back out of its 555p per share — about $620 […]