Christopher Saunders

DoubleClick continues expanding its integration with vendor solutions, this time striking an agreement with marketing analytics technology firm CentrPort. The Westport, Conn.-based firm provides technology for clients to manage anonymous consumer data that it merges from disparate marketing systems, such as CRM and sales force automation software. That data thus becomes useful in applications like […]

Pay-for-placement search provider Overture continues improving on its performance despite growing competition, with revenue and profits increasing from fourth quarter. The Pasadena, Calif.-based firm posted first-quarter net income of $29.3 million, or $0.48 per share, up 4 1 percent from last quarter. Revenue grew from $101.2 million to $142.8 million during the quarter. Before charges, […]

Database marketing Naviant is stepping up its rich media e-mail capabilities, through a new deal with MindArrow Systems. Financial terms were not disclosed of the agreement, which will see Aliso Viejo, Calif.-based MindArrow providing its RadicalMail technology for use in conjunction with Naviant’s products. MindArrow acquired the technology a year ago in the fire sale […]

Pay-for-placement search provider Overture has secured a one-week extension for its soon-to-expire distribution agreement with AOL Time Warner , allowing negotiations on the two companies’ contract to continue. Their $50 million deal, under which the Pasadena, Calif.-based firm has syndicated its paid search engine listings to AOL’s America Online and its other U.S. Internet properties […]

FindWhat.com Continues Profit Streak New York-based pay-for-performance search engine FindWhat.com posted its fourth-straight profitable quarter, with a profit of $2 million, or $0.10 per share The firm’s net income represented a 23 percent increase over last quarter’s performance, and was $0.04 per share ahead of projections. Revenue for the quarter increased 9 percent to $8.7 […]

Online auction technology firm FairMarket and Web auctioneer eBay are expanding their work to roll out joint loyalty programs for advertisers. The two firms first collaborated on a pilot loyalty program for Diageo’s Burger King — in which diners were rewarded with “points” used in bidding on goods on eBay. The nation’s No. 2. fast-food […]

Web portal Yahoo! is looking to a veteran online and Internet trade publisher to fill its vacant chief operating officer post, tapping Daniel Rosensweig for the position. Beginning May 13, Rosensweig, who formerly served as president of CNET Networks , will oversee the Sunnyvale, Calif.-based company’s worldwide, day-to-day operations, reporting to Chairman and Chief Executive […]

Stuart Gets Official Nod at IAB Greg Stuart will drop the “interim” from his official title as president and chief executive of the Interactive Advertising Bureau, following the New York-based trade group’s decision to make him its permanent chief. The group said its Executive Committee voted unanimously for the permanent appointment of Stuart, who will […]

Many local newspaper advertisers are willing to consider online ads, but the majority view Web media as simply a free or cheap add-on to offline buys, according to new findings from Borrell Associates and the Newspaper Association of America. The survey, which questioned ad agencies and marketers like AT&T Wireless , Circuit City , and […]

Despite growing evidence of an economic turnaround, woes continue to plague the Internet-related trade publishing industry, as the owner of longtime direct marketing trade DM News looks to fold the publication’s Internet-focused sibling, iMarketing News and to shift coverage of the online sector back to its flagship weekly paper. The publications’ publisher, New York-based Courtenay […]

Yahoo! Settles with Yodeler Yahoo! said on Monday that it has reached a settlement with Wylie Gustafson, the country singer responsible for its “yodel,” heard on every television commercial by the Web portal. Terms of the settlement were not disclosed. “While both parties had a reasonable basis for their beliefs, as soon as Yahoo! learned […]

AOL Time Warner is tinkering with the upper ranks of the marketing group in its America Online unit, in a bid to increase the company’s cross-media sales. As a result, Robert Sherman, former president of Time Warner Cable Advertising Sales, now will serve as president of interactive marketing for the interactive division. A former executive […]