Christopher Saunders

Terra Lycos is aiming to boost traffic with a new, $6 million television ad campaign that in some ways, marks a return to the past for the Web portal. The four-week “Inspiration” campaign seeks to build on Waltham, Mass.-based Lycos.com’s heritage as a search engine, using the idea of exploration to highlight the various interests […]

The Association of Interactive Marketing plans to release a best-practices document on e-mail “append” next week, endorsing the controversial issue and potentially bringing it a step closer to industry-wide adoption. AIM, a subsidiary of the Direct Marketing Association, said it plans to release the document next week to attendees of the DMA/AIM net.marketing conference in […]

Digitas Shows Off Marketing Automation Product with Intel, SAS Boston-based interactive shop Digitas , in partnership with Intel Corp. and business software giant SAS, is introducing a new marketing automation product. In much the same way that firms like Poindexter Systems and CentrPort optimize online ad campaigns to increase marketing effectiveness, Digitas intends its new […]

Online measurement firm comScore Networks will work with healthcare and pharmaceutical marketing research giant IMS Health in a bid to expand its client base. The multi-year alliance between comScore and Fairfield, Conn.-based IMS will see the two jointly developing and marketing products to the pharmaceutical industry that will enable clients to better track and plan […]

Continuing its string of purchases, direct marketer Naviant has added the e-mail unit of online ad network 24/7 Real Media to its stable of subsidiaries, creating one of the largest players in the space. Under the agreement between the two firms, Boca Raton, Fla.-based Naviant will spend up to $4 million for an 80 percent […]

Rich media ads may represent only a fraction of all online advertisements, but they’ve found favor among highly sought-after offline advertisers, according to new research from Nielsen//NetRatings . The Milpitas, Calif.-based firm found that nine of the top ten rich media advertisers during the first quarter were made up of traditional brands. After dot-com advertiser […]

Continuing Web publishers’ success in attracting big-name entertainment industry advertisers, AOL Time Warner’s America Online unit will promote the services of Tonos Entertainment. Los Angeles-based Tonos — a music industry site founded by acclaimed songwriter/producer Kenneth “Babyface” Edmonds, award-winning lyricist Carole Bayer Sager, and renowned producer David Foster — offers subscription-based services for up-and-coming musicians. […]

24/7 Real Media said its turnaround is progressing according to plan, and it’s even turning the corner in Europe. The New York-based ad server and network, which is emerging from several months of restructuring following the merger of 24/7 Media and Real Media in October, said that its operations had broken even in Europe, due […]

Online classifieds might not be the most glamorous segment of Internet advertising, but the sector is poised to be one of the engines of growth in a rebounding market, according to a new study by Jupiter Media Metrix . According to the New York-based researcher, spending on online classified advertising grew 38 percent from 2001, […]

NEW YORK — Marketers would be willing to migrate to the Internet, if it weren’t for a handful of persistent problems, according to a recent study conducted by online ad leader DoubleClick . The research, portions of which were presented Monday during DoubleClick’s Insight user conference in New York City, found that cross-media marketers and […]

A year after their first stab at hammering out some of the online advertising industry’s exasperating contractual problems, the Interactive Adverting Bureau and the American Association of Advertising Agencies are revisiting their Terms & Conditions for Internet Advertising, with a new version of the document. The new release addresses a handful of areas where the […]

Online career site Monster is taking the wraps off a big-budget advertising campaign as competitive pressure mounts from new rival Yahoo! . Maynard, Mass.-based Monster, the online unit of recruitment and yellow pages advertising giant TMP Worldwide , turned to Viacom to handle its television, outdoor and online work, and selected technology publisher Ziff Davis […]