Christopher Saunders

E-mail marketing firm GotMarketing nabbed a sizable chunk of cash from new and existing investors, contributing not only to its coffers but to the increasing attention being given to self-service online advertising plays. The Campbell, Calif.-based company, which sells an ASP allowing small-business sites and portals to offer e-mail marketing tools to users, raked in […]

Online privacy practices appear to be tightening, according to new findings from the nonprofit Progress & Freedom Foundation. The findings, based on a survey administered by Ernst & Young, indicate that more Web sites are taking greater steps to safeguard consumer privacy and to offer opting out capabilities — especially in comparison to a 2000 […]

The U.S. sales unit of automaker Toyota on Wednesday unveiled its new youth-focused Scion brand, along with the start of what’s expected to be an extensive Internet effort designed to promote the line. As the centerpiece of a branding effort designed by Los Angeles agency Fresh Machine, the Web site will offer photos and video […]

Restaurant incentive marketer iDine Rewards Network aims to target America Online users through a joint promotional agreement. Through the deal, the Dulles, Va.-based Internet unit of AOL Time Warner will encourage its reported 34 million subscribers to sign up for a program it’s launching in conjunction with Miami-based iDine. The joint program, titled AOL Dining […]

Consumer confidence in the Internet dropped during the first quarter of 2002, the first such fall noted in Yahoo! and ACNielsen’s quarterly survey. According to the 1,000-person survey, which polls both Internet users and non-users to gauge national consumer confidence in the medium, the Internet Confidence Index dropped during the quarter to 111, down from […]

Britney Spears and cross-media marketing juggernaut AOL Time Warner are again teaming up, this time by way of a promotional deal forged in conjunction with Pepsi Co. . Spears’ upcoming tour, which kicks off this spring and is sponsored by Pepsi, will be promoted across New York-based AOL Time Warner’s online properties, including its flagship […]

As expected, TMP Worldwide’s online recruiting site Monster has unveiled the first step in its JobMatch initiative, opening a regional job site in Cincinnati. Located at JobMatch.com and TriState.JobMatch.com, the site aims to woo listings fees from employers in the Greater Cincinnati tri-state area, covering portions of Ohio, Kentucky and Indiana. Employers can browse through […]

Personal digital assistant maker Palm, Inc. is aiming to put some advertising muscle behind its new m130, m515 and i705 handhelds, with a new television campaign debuting this week. A 30-second TV spot will continue in the vein of the Santa Clara, Calif. firm’s previous campaign, which pitched its devices based on their myriad different […]

Not all was miserable in the online ad market during 2001, according to Web researcher Forrester and advertising tracker Evaliant, which said it had detected growth in the U.K. — despite near-total consensus that last year had seen retraction across the entire industry. Findings from Forrester — using statistics provided by Evaliant’s AdWatch service — […]

Rich media startup PointRoll is aiming to take on “takeover” ad firms with a new out-of-banner advertising product in its lineup. The Philadelphia-based firm is best known for its Java- and DHTML-based drop-down banner ads, which expand when a user moves his mouse over them. So far, the company has met with success in getting […]

Early results from the Direct Marketing Association’s annual study of online marketing indicates that most marketers meet its privacy guidelines — though a spate of troubling findings lurk as well. The State of the E-Commerce Industry Report 2001-2002, conducted by the DMA and its Association of Interactive Marketing subsidiary, and slated for release next month, […]

Continuing the growing optimism about the future of Web advertising, new research suggests that the online ad space is coping with — and overcoming — key issues limiting its growth, according to research firm eMarketer. During a presentation Wednesday evening with Forbes.com, eMarketer co-founder and Chief Executive Geoffrey Ramsey outlined a number of trends that […]