Christopher Saunders

E-mail marketer and Web publisher Virtumundo is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints: its list providers. The Kansas City, Mo.-based firm, which distributes e-mail messages on behalf of advertisers, uses lists of recipients provided by third parties, in addition to collecting its own […]

Instant messenger “bot” maker ActiveBuddy is seeing increased attraction among advertisers, signing a host of traditional marketers to its decidedly non-traditional marketing solution. Through recent deals, Web auctioneer eBay , Lagardere’s ELLEgirl.com, and Ford Motor Co. have signed on as clients of the New York-based startup, which makes applications that consumers can “chat” with via […]

Wireless marketer SkyGo is aiming to tap into growing efforts to create cross-media marketing products, with the debut of its SkyCode offering. Marketers using the product can embed short numeric codes into their traditional ads, which consumers can dial on their mobile phone to immediately receive an interactive advertisement — to get more information on […]

Startup Relevant View is aiming to challenge the leaders in site traffic analysis with the debut of its flagship product and the signing its first client, research giant NOP World. Products by WebSideStory, RedSheriff, Jupiter Media Metrix and NetIQ’s WebTrends typically are used by marketers and site designers to gauge visitors’ activity on and responsiveness […]

While major software firms may be decreasing their overall marketing spending in these tough economic times, they plan to increase their online advertising efforts as they decrease spending on traditional methods, according to a new joint survey by Smith & Suita and Marketwise Innovations. The study surveyed 44 U.S. software companies, most of which are […]

Cost-conscious businesses increasingly are turning to the Internet in lieu of traditional direct mail campaigns, according to findings from research firm Gartner Inc.’s GartnerG2 unit. GartnerG2 research projects that e-mail advertising revenue will reach $1.26 billion in 2002, up from $948 million in 2001. By 2005, e-mail advertising revenue is forecast to total $1.5 billion. […]

The Mobile Marketing Association is taking tentative steps to promote consumer privacy — especially when it comes to location-based ads — with a set of preliminary standards for wireless advertising. The New York-based group’s guidelines include stipulations that its members not merge information on users’ location with other data like name, address, and phone number […]

With reduced budgets and smaller staffs, Internet and high-technology marketers are spending more of their time focusing on short-term goals during the current economic downturn — a choice that could ultimately prove a hindrance, according to findings from marketing consultancy 3Sixty Market View. The firm, which conducted a survey of marketers working at Silicon Valley […]

Cross Media Marketing Corp. has taken the wraps off a redesigned LifeMinders service, eight months after purchasing the company in a dot-com firesale. As in its previous incarnation, the LifeMinders service delivers opt-in e-mail newsletters on a variety of topics. Of the original’s 22 e-mail categories, only a handful remain, however: health, home, travel and […]

In another validation for the newest interactive media formats, Swedish automaker Volvo is reprising last year’s efforts by again turning to interactive TV, rich media and wireless ads in a marketing push during the NCAA “March Madness” basketball playoffs. On Thursday, Irvine, Calif.-based Volvo Cars of North America began running basketball-themed television spots that promote […]

The New York Times Co. quickly is finding that its online archives are of interest to advertisers, signing a second unit of AOL Time Warner to an effort centering around the archives. All month, AOL’s Home Box Office unit has been advertising its made-for-cable film, “The Laramie Project,” across NYTimes.com — including a placement on […]

Internet measurement firms RedSheriff and SageMetrics will be partnering to jointly better promote their services to business clients. The deal will see RedSheriff providing its site traffic-measurement and analysis service, while North Hollywood, Calif.-based SageMetrics will bring to the table its focus on combining consumer data culled from point-of-sale, CRM and online channels. As a […]