Christopher Saunders

Mazda North America plans to promote its new MPV minivan through an online promotion driven by the Walt Disney Company. The centerpiece of the automaker’s campaign is a new, co-branded site hosted by Disney Online, designed to encourage consumers to test drive the new MPV. The site, MazdaSweeps.com, offers entries into a sweepstakes, in which […]

Two major offline advertisers plan to unveil new campaigns across Yahoo!, with the Web portal’s Movies and Travel sites playing the starring role. Fox Entertainment will use the Web to promote and conduct market research for its domestic films and home entertainment unit. The deal will have the Web portal promoting two upcoming releases from […]

E-mail change of service firm Return Path stands to benefit from a new deal by which its services will be promoted and used by the U.S. Postal Service on its MoversGuide.com site. Through an agreement with interactive shop Imagitas, which administers the site, New York-based Return Path will become the exclusive provider of e-mail change […]

Snapple Beverage Group is hoping to cash in on consumers’ summertime thirst for fruit drinks and teas with a new, multi-media promotional deal with media giant Viacom. Snapple’s campaign, dubbed “What’s Your Story?” and designed by Interpublic’s Deutsch, aims to drive consumers to a mini-site on the company’s home page. There, consumers are invited to […]

Fast food chain Burger King Corp. said it plans to celebrate the 45th anniversary of its Whopper burger with an online promotional deal in conjunction with New York-based media conglomerate AOL Time Warner. The promotion, based conceptually on sponsored survey findings that the Whopper is America’s favorite burger, will give away electronic coupons for a […]

Former Internet advertising bad boy Gator says it’s interested in leading the charge for standards governing ad-supported software and pop-ups. Redwood City, Calif.-based Gator’s proposed guidelines essentially extend common, self-regulatory online advertising practices to ads delivered by software applications and pop-up ads. The new proposals would require publishers to obtain consent for installing software or […]

Ad network and technology firm Advertising.com has acquired Scandinavian cost-per-click (CPC) ad firm Dayrates in a bid to beef up its international presence. The acquisition, which involved an exchange of shares, will make Oslo-based Dayrates a unit of Advertising.com’s international subsidiary in London. Further terms of the deal were not disclosed. Through the deal, Baltimore-based […]

Online advertisers stand to benefit from new upgrades to Macromedia’s Flash technology. Far and away the leading technology for rich media ads, Macromedia Flash got an under-the-hood tweaking with the release of the San Francisco-based company’s Flash MX, which incorporates streaming video capabilities into the vector graphics-based online animation tool. “Macromedia Flash has already proven […]

Troubled online research firm Jupiter Media Metrix continues its launching of Internet advertising products, with the release of its Advertising Planning System. The product enables media planners and buyers to estimate the number of unique individuals they should be able to reach with a specific impressions-based buy, as well as the frequency of exposures that […]

Sprint will promote its Internet Protocol networking services in Europe and Asia with a new ad campaign that seeks to breathe new life into an old clich. The print and online campaign, designed by edgy Amsterdam-based ad agency StrawberryFrog, continues an earlier campaign’s theme of how customers must adapt to the unexpected success that comes […]

Internet infrastructure player Genuity is taking to the airwaves with a branding campaign designed to address security and reliability. The new television campaign, which debuted Thursday during the NBC broadcast of the PGA Tour’s Genuity Championship, seeks to highlight Woburn, Mass.-based Genuity’s experience in integrating multiple managed Internet infrastructure services. Spending was not disclosed. The […]

Microsoft’s MSN is upping the ante in its fight against America Online for Internet access subscribers, offering a cool $50 to anyone willing to make the switch by the end of May. MSN said it plans to run television, print and online ads promoting the offer, which is valid for both dial-up and broadband subscribers. […]