Christopher Saunders

Businesses in the United States and Britain are the most likely to use the Internet for marketing and customer support, according to a new study by research giant Taylor Nelson Sofres. More than 90 percent of U.S. companies and 86 percent of U.K. firms are using the Internet for some type of advertising, marketing, sales, […]

Online marketer e-centives revealed Thursday that it has quietly purchased rival technology firm BrightStreet, and hatched plans to integrate the smaller firm’s patented service into its own offerings for on- and offline marketing. The deal, terms of which were not disclosed, will give control of BrightStreet’s ASP solution to Bethesda, Md.-based e-centives. The service issues […]

Return Path stands to broaden the distribution of its e-mail change of address service, through an expanded alliance with consumer data giant Experian. The alliance between the two firms will have Experian offering Alley-based Return Path’s service as part of its eSeries product suite, a bundled set of e-business and online marketing tools. The suite […]

Using a tried-and-true marketing method, adiamondisforever.com and Sony Pictures are each tapping online entertainment as a way to make their pitch to consumers For its part, Sony Pictures, a unit of consumer electronics giant Sony Corp., will promote its Screen Gems unit’s upcoming film, “Resident Evil,” on online gaming site TheStation.com. There’s an obvious logic […]

In a bid to glean new business from clients, embattled online researcher Jupiter Media Metrix is planning a foray into hotly competitive turf with an upcoming media planning tool aimed at challenging a host of rivals, including industry leader DoubleClick’s @plan unit. Late next month, New York-based Jupiter will take the wraps off its entry […]

Two players in the nascent interactive television space are pooling interests to enhance their iTV production offerings, with GoldPocket Interactive snapping up rival Mixed Signals’ Professional Services unit. Through the arrangement, terms of which were not disclosed, AOL Time Warner-backed GoldPocket gains access to Mixed Signals’ iTV production group, which focuses on providing services for […]

The dearth of ad dollars is contributing to online media companies and advertising agencies finding themselves at odds, according to a new report by Jupiter Media Metrix. The conflict comes about as a result of two complementary forces — publishers’ desire to boost fees by taking on new duties, and advertisers’ search for unique and […]

Buy.com is looking to traditional media to stir up business for its e-commerce site, unveiling a self-titled magazine designed to promote the same products it sells online. The Aliso Viejo, Calif.-based electronics e-tailer took the wraps off the quarterly Buy.com Magazine, which will highlight the company’s computers, wireless phones, PDAs, and audio and video entertainment […]

Wedding site The Knot received a major vote of confidence — and a healthy injection of cash — through a new marketing partnership with retail giant May Department Stores Co. Through the agreement, the New York-based site receives a $5 million investment from St. Louis-based May, which owns department store chains including Filene’s, Hecht’s and […]

Online ad technology and network player DoubleClick is rolling out an enhanced version of its DARTmail e-mail ASP, designed to help clients better leverage their consumer data. New elements of the DARTmail 3.5 upgrade center on tools that provide advertisers and publishers more advanced customer segmentation tools, translating into better-targeted (and ideally, more effective) mailings. […]

William Shatner is back in the captain’s seat as Priceline.com’s pitchman, following a yearlong hiatus from the Norwalk, Conn. e-commerce player. The name-your-own-price e-tailer said it had resumed using the former “Star Trek” celeb to voice a series of radio spots that promote Priceline.com’s travel products. Terms were not disclosed of Shatner’s contract, which expired […]

Privacy group TRUSTe is ramping up efforts to extend its seal program into the wireless space, signing AT&T Wireless as its first partner in the field and increasing efforts to encourage the involvement of other parties. AT&T Wireless, which split off from AT&T Corp. last spring, received certification for its Web site’s and Internet business’s […]