Christopher Saunders

To support the launch of its new z800 mainframe, IBM Corp. is rolling out a set of new advertisements — its first ads in a decade to promote its high-margin mainframe business. The ads, which are running in major business dailies including the New York Times, The Wall Street Journal and The San Jose Mercury […]

Pay-for-placement search provider Overture is preparing to launch a new office and new distribution agreements, designed to attract German-speakers and advertisers. The Pasadena, Calif.-based company, which already has a unit in the U.K., said it plans to formally inaugurate its four-month-old office in Munich on Monday. The outpost would serve advertisers in Germany, Austria and […]

AT&T Wireless’ controversial mLife branding campaign is ramping into its second phase, with an online rich media ad campaign designed to continue the effort. Advertisements created by the mobile carrier’s interactive agency of record, Portland, Ore.-based White Horse, have begun running on sites including Lycos, Ask Jeeves, Weather.com, ESPN.com and SportsLine.com during the Olympics. The […]

Pay-for-performance ad network and server ValueClick posted results in-line with expectations — but promised big synergies would soon come from its recent acquisition of Mediaplex. For fourth quarter, Westlake Village, Calif.-based ValueClick posted revenues of $12.2 million, up 19 percent from last quarter. Net losses totaled $2.7 million, or $0.06 per share. For the entire […]

On the heels of the termination of its proposed buyout by NetRatings, online research and measurement firm Jupiter Media Metrix is rolling out a new service to measure Web ad campaigns. The service, dubbed Campaign Analysis, is intended to provide a solution to the prickly problem of discrepancies, which has long plagued online advertising, with […]

In what’s become an oddity among major multimedia ad firms, recruitment giant TMP Worldwide saw its widening offline losses cushioned by revenues from its online unit, Monster.com. Almost half of the New York-based company’s revenue came from Maynard, Mass.-based Monster.com, which brought in greater billings than its offline counterparts — considered the nation’s top yellow […]

Continuing its efforts to home in on Overture, upstart search engine Google is introducing cost-per-click (CPC) pricing to its AdWords program. Mountain View, Calif.-based Google, a relative newcomer in the field of keyword-based advertising, previously offered only impression-based pricing for AdWords, which appear to the right of the search engine’s unpaid listings. The move puts […]

Adobe Systems is setting its sights on New York City for the launch of its new branding campaign. San Jose, Calif.-based Adobe, the nation’s second-largest software company, recently handed its estimated $20 million advertising account to Goodby, Silverstein & Partners in an effort to recraft its brand around the concept of multi-platform content distribution, or […]

More major companies are turning to the Web for marketing their products, but internal impediments often derail such efforts, according to a new survey conducted by the Conference Board. The 86-year-old nonprofit, which serves to organize problem-solving conferences across various industries, said its survey of 60 major U.S. companies found that Web marketing efforts often […]

Microsoft Corp. is making its pitch to enterprise customers for its new .NET Web services platform with a new, $200 million ad campaign that comes, ironically, just days after the discovery of a major security hole in the software giant’s newest offering. Starting Monday, Redmond, Wash.-based Microsoft will launch television and print ads from its […]

Iced tea brand Lipton Brisk is extending the campaign supporting its improved flavor to the Web, continuing the story of the brand’s recently fired spokespuppets — and their effort to regain their jobs — via an episodic online-only “documentary.” In conjunction with the brand’s new flavor, Lipton Brisk launched an offline campaign debuting during the […]

Dating site Match.com is taking its message to males, with a major Valentine’s Day advertising effort that it says marks the beginning of a new brand marketing push. The highlight of the campaign, which is running on MarketWatch.com, is a one-day-only full-screen Flash ad that appears when Web surfers first visit the site. The Flash […]