Christopher Saunders

DoubleClick is selling its Ad Effectiveness research practice to online research firm Dynamic Logic, continuing the Web ad leader’s efforts to reduce its dependence on non-technology revenues. In exchange for the unit, DoubleClick will receive a 10 percent equity stake in Dynamic Logic, as well as rights to receive additional equity in the future through […]

Turn On Media Debuts Offering Westborough, Mass.-based Turn On Media is betting that there’s a market in selling advertising inventory on users’ PCs — before Windows loads. Through its new product offering, Turn On Media, a unit of Insyde Software, Inc., plans to place ads on users’ screens as the operating system is booting. Normally, […]

NEW YORK — Against a backdrop of the industry’s continued woes, DoubleClick chief executive Kevin Ryan mostly avoided discussion of the problems affecting Web advertising in his keynote address at this year’s @d:Tech conference, and instead recounted how far the space has come. “During the last two years, people have had trouble separating out stock […]

Two Web agencies are likely to see new management, as the owners of CCG.XM and Organic restructure their firms. Earlier this week, London-based ad agency giant Cordiant Communications Corp. said during the UBS Warburg Media Conference in New York that it plans to dissolve CCG.XM, its New York-based interactive shop, and merge it back into […]

NEW YORK — The Interactive Advertising Board says it’s making progress toward stamping out impression-measurement discrepancies and unveiled a number of general definitions to that end — though specific guidelines will likely have to wait until closer to the end of the year. Four months in the making, the guidelines will recommend best practices for […]

Priceline.com Installs New CMO Name-your-own-price specialist priceline.com Tuesday said it has promoted Brett Keller to the post of chief marketing officer, a post newly vacated by Michael McCadden, who will leave the firm at year’s end. Keller previously served as vice president of marketing at the Norwalk, Conn.-based firm since his arrival in 1999. Keller […]

NEW YORK — Web advertising revenues dropped slightly from last quarter, according to the Interactive Advertising Bureau, though industry leaders touted the space’s strength as compared to other media types. According to figures compiled by PricewaterhouseCoopers for the New York-based IAB, the online advertising sector brought in $1.792 billion in revenue during third quarter, down […]

Yesmail.com is slated to purchase Netcentives’ e-mail marketing unit, following a Chapter 11 auction conducted last month. The purchase is expected to close on Friday. Chicago-based yesmail.com, a unit of Internet holding company CMGI, declined to comment on the acquisition. Sources close to yesmail, however, say the firm paid under $2 million for the unit, […]

Web travel site Orbitz is looking to boost its traffic through a Gator.com-like price comparison service, provided by Comet Systems. Through the arrangement, financial terms of which were not disclosed, New York-based Comet Systems plans to integrate Orbitz’ flight and fare information into its Comet Cursor software. As a result, the service will show Orbitz’ […]

Rich media advertising firm Unicast is signaling its intent to pursue legal action after receiving two patents from the U.S. Patent and Trademark Office that protect procedures it uses in delivering its Superstitial interstitial ads. The New York-based firm now owns U.S. Patent No. 6,317,761, “Polite Ad Delivery,” which covers the process of precaching a […]

Microsoft’s MSN Web portal will be promoting Volvo’s first sport utility vehicle, through an agreement with the Swedish automaker’s U.S. unit. The deal, which the companies described as being worth millions, will see Irving, Calif.-based Volvo Cars of North America using MSN to handle online marketing surrounding the launch of the XC90 next year. As […]

Big things are afoot at the Interactive Advertising Bureau, with the New York-based trade association expected to reveal its eagerly-awaited guidelines for impression measurement during Tuesday’s general meeting in New York City. Impressions, or more specifically, the controversy surrounding differences in recording impressions, remains one of the most vexing issues plaguing online media players. Since […]