Christopher Saunders

Internet service provider United Online is launching a new series of television ads this week, in an effort to get its new name in front of consumers, following the company’s formation with the merger of rivals NetZero and Juno in September. Of the Westlake Village, Calif. firm’s three new TV spots, two will strive to […]

The New York Times Co.’s online unit is rethinking its policy governing e-mail advertising, following a debacle earlier this month that may have had recipients believing that NYTimes.com had recommended two little-known stocks. On Nov. 14 and Nov. 16, New York Times Digital distributed e-mail ads that featured stock reports from “StockTopics.com,” a Web site […]

More sites are using new, intrusive ways to get their advertisers’ marketing messages across to consumers — a practice that could backfire, according to new research from Web analysts at Cyveillance. The Arlington, Va.-based firm found that a growing number of Web sites are using pop-up or pop-under ads. What’s surprising is that the most […]

Web ad giant DoubleClick is hoping to leverage its dominant position in the Internet ad serving space to move into interactive television, through a deal with iTV firm Liberate Technologies. The agreement — announced Thursday during the Western Show, one of the cable industry’s biggest annual confabs — will see DoubleClick’s AdServer software delivering ads […]

AOL Time Warner is now considering its options after failing to win an appeal against a mounting class-action suit, stemming from allegations of false advertising for its ISP services. On Wednesday, U.S. District Court judges in Florida re-opened the case of Miles, et al v. America Online, Inc., the Internet unit of New York-based AOL […]

ABC Taps Wink for iTV The Walt Disney Co.’s ABC Television Network will roll out interactive television and advertising through a new partnership with Alameda, Calif.-based Wink Communications. Terms of the agreement were not disclosed. The deal places Wink’s technology into television shows distributed via cable or satellite. About four million consumers have Wink-compatible cable […]

Despite the heated rhetoric earlier this year, the Interactive Advertising Bureau and Gator.com have agreed to put their differences on hold. Now, the online ad sellers association said it would work with the Redwood City, Calif.-based software firm to develop a new version of its Companion Pop-Up Banner ad unit. Specifically, the New York-based IAB […]

Online analytics firm Personify is tying the knot with Web marketer Angara, in a bid to offer all-in-one tools for optimizing and targeting Web content to consumers. The merged firm, which will retain the name Personify, also received an undisclosed amount of new financing from investors ABS Ventures, Kleiner Perkins Caufield & Beyers, and Venture […]

Interep Interactive, Ad Pepper Ally Continuing the recent string of global online media alliances, Interep Interactive has signed a deal with Europe’s ad pepper media to represent each other’s sites. As a result, ads on sites repped by Interep Interactive’s divisions — Winstar Interactive Media, Perfect Circle Media and Cybereps — will be sold in […]

EBay has emerged as one of the brightest gems of the new economy, but, ironically, the Web auction site is angling to appeal to holiday shoppers using an age-old channel: print catalogs. This Sunday, eight-page, full-color free-standing inserts featuring the San Jose, Calif.-based site will land on doorstops in 44 different markets, in 55 major […]

Despite the widespread retraction in spending by major advertisers, some signs are beginning to suggest that the situation might be improving, with a survey of major U.K. advertisers finding that most have renewed or increased their online budgets for next year. The survey, conducted jointly by two ad industry groups, the Incorporated Society of British […]

Consolidation continues among the players in e-mail marketing, as Naviant and eDirect announce their intention to merge. While the new company will be called Naviant, most of the company’s 150 employees will be located in eDirect’s Boca Raton, Fla. headquarters. A small group will continue working in Naviant’s New York office, the companies said. Naviant […]