Christopher Saunders

Web shoppers behave differently than offline shoppers — so shouldn’t they be targeted differently by advertisers? That’s the conclusion of a new report by The Atlas Institute, a research unit of online ad technology firm Avenue A. The Seattle-based group took a look at the top 24 e-commerce stores during last year’s holiday season (Nov. […]

The new directory lists about 7,000 properties, including those owned by AOL Time Warner, Yahoo!, and Microsoft’s MSN, as well as the 1,700 included in DoubleClick’s own category-based Reach network and its high-end Brand network. Aimed at media buyers, the directory aggregates Web sites’ information to make it easier to put together a media plan […]

Chicago-based interactive shop Leapnet is set to be bought out by a company controlled by two of its executives, through a deal proposed earlier this week. Leapnet chairman and chief executive Robert Figliulo and his brother, vice president of sales David Figliulo, said their privately-owned company, SPRI, would purchase all of the remaining shares of […]

Interactive TV ad and technology firm Everstream is teaming up with Atlanta’s Concurrent Computer Corporation in a partnership that looks to establish an foothold in the nascent — but highly anticipated — video-on-demand advertising market. The agreement solidifies what has been an ongoing joint development effort to integrate Cleveland-based Everstream’s campaign management, delivery, and targeting […]

It’s evidently not going to be the end of the road for Mediapassage, or at least not for some of its technology, now that marketing services giant Valassis has stepped in to acquire the defunct offline ad-buying ASP’s technology. For an undisclosed amount, Livonia, Mich.-based Valassis will receive Mediapassage’s software, which will be merged into […]

Just weeks after hiring a new chief marketing officer, Yahoo! is ramping up its advertising efforts, with the launch of a new television and radio campaign this weekend. The ads, designed by its agency of record, Havas’ Black Rocket, seek to position Sunnyvale, Calif.-based Yahoo! as the place for quick, effective shopping. The 30-second TV […]

Web audiobook e-tailer Audible is hoping to turn users into evangelists, with a new effort to incentivize word-of-mouth referrals. The campaign, dubbed “Spread the Words,” offers free audiobooks and chances to win gadgets to users of the Wayne, NJ-based site, which also sells on-demand listening editions of newspapers, magazines, radio programs and original shows. Once […]

E-mail marketing firm Responsys is teaming with systems integrator and e-commerce ASP Digital River, in an agreement that will broaden its client base while adding capabilities to its partner’s online marketing services. The agreement will see Digital River adding tools from Palo Alto, Calif.-based Responsys to its e-mail marketing ASP product. Once bundled with Digital […]

New York-based NetCreations is shifting its strategy to begin handling single opt-in lists, after years of promoting its insistence on double-opt-in lists. On Monday, the company confirmed that a handful of clients have asked it to take on the management of several single-opt-in lists. According to salespeople at NetCreations, those clients — including several in […]

Trust — or the lack of it — is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a recent report by management consultants McKinsey & Co. The report cited a Georgia Institute of Technology survey that found only 4 percent of online users routinely register at […]

Reprising an earlier effort launched late last year, Web portal Terra Lycos and Bertelsmann AG’s BMG unit will begin running a series of new, co-branded ads aimed at firing up holiday online music sales. Beginning Wednesday, ads featuring BMG recording artists such as the Dave Matthews Band, David Gray, Lit, Outkast, Pink, the Calling, and […]

Paid search engine listings continues to gain in popularity, as B2B directory Business.com becomes the latest to take the plunge. The Santa Monica, Calif. site — which has principally relied on banner and sponsorship advertising — only recently started charging for inclusion in its site directory and search engine. Now, the company said it would […]