Christopher Saunders

DoubleClick is poised to lose a key executive from its embattled Media group, with the surprise departure of Barry Salzman. Spokespeople confirmed that Salzman would step down Dec. 1 from his post as president of New York-based DoubleClick’s Global Media group for reasons described only as “personal”. Salzman, who held the company’s top media position […]

While groups like the Interactive Advertising Bureau mull the idea of challenging the legality of the so-called “ad blockers,” new research shows that the blockers have yet to catch on with consumers. A study by Forrester Research suggests that few Web surfers have used ad-blocking software like AdSubtract or the Junkbusters Proxy — though such […]

Consumers’ concerns over privacy are taking a massive toll on Internet commerce, with Internet research firm Cyber Dialogue in a recent study putting that total at $3.4 billion yearly. The New York-based research firm interviewed a sample of 500 Internet users and found that 27 percent of the group had abandoned an online order due […]

Media giant AOL Time Warner will be the exclusive advertising partner for Chrysler’s “Home for the Holidays” promotional program, an effort that seeks to tie in vehicle marketing with travel and safety information. The agreement between New York-based AOL and the Auburn Hills, Mich.-based Chrysler Group, a unit of DaimerChrysler, will result in ads appearing […]

The Direct Marketing Association is taking steps to alert member companies about new P3P standards enacted in Microsoft Corp.’s new Internet Explorer. The New York-based association released a notice to members outlining the potential impacts of the browser’s implementation of P3P — Platform for Privacy Preferences. “Are you aware that Microsoft has started to release […]

Yahoo! continues its efforts to prove its worth as a branding medium to national advertisers, striking a rich media marketing deal with restaurant chain Pizza Hut. The Sunnyvale, Calif.-based portal, which has previously launched major campaigns for Pepsi, Ford Motor Co. and Compaq, will reprise those efforts in placing a “takeover” ad on its front […]

Imaging software giant Adobe Systems, Inc. has handed its estimated $20 million U.S. advertising account over to Omnicom’s Goodby Silverstein & Partners, concluding a three-month-long review. The San Francisco-based agency presented against the Los Angeles office of Interpublic’s Deutsch during the final round of the Adobe review — the company’s first account change in four […]

As expected, shareholders of interactive shops iXL Enterprises and Scient Corp. have voted in favor of the two rivals’ merger, which will see iXL become a subsidiary of the new, New York-based company. iXL’s shareholders, during a special meeting on Wednesday, voted 65.1 percent of the company’s shares in favor of the merger. That same […]

As the holiday season draws near, financial services companies are bucking the trend and increasing their online marketing spending — providing some hope for a turnaround. Indeed, a new study from Jupiter Media Metrix’s AdRelevance service suggests that consumer credit advertising has risen to 15.4 billion quarterly impressions — a 93 percent increase from the […]

Despite making moves to exit its media business, online ad technology player Engage continues to be haunted by the final payments due its network affiliates — payments that it says it won’t be able to make in full. In September, the Andover, Mass.-based firm closed its media network to cut costs and refocus on ad […]

DoubleClick is adding still more rich media capabilities, this time making it easier to run out-of-banner rich media campaigns across its media network. Last month, the company rolled out enhancements to its DART ad serving ASP that made it easier for site ad traffickers to set up campaigns using rich media creatives. Now, the New […]

Web portal player Terra Lycos is aiming to weather the current downturn in advertising revenues with an extensive site overhaul, designed to increase its appeal to major brands. The redesign of its Waltham, Mass.-based Lycos.com portal and its affiliated sites is intended to make the properties more attractive to advertisers by creating large ad units, […]