Christopher Saunders

Burger King Corp., the second-largest fast-food player in the U.S., is looking to market itself through a new partnership with New York-based media giant AOL Time Warner. Through a multi-year, multi-million dollar partnership, Burger King and AOL will launch a series of promotions designed to boost the Miami-based fast food retailer’s sales and brand awareness […]

In a sign that not all may be rotten in the state of online media, eUniverse produced another quarter of profitability, though its use of performance-based ad deals and its launch of subscription services. The Los Angeles, Calif.-based company, which runs a network of advertising-supported entertainment sites and about 20 e-mail newsletters, posted $6.67 million […]

Building blocks toy maker LEGO will begin promoting its products and online store across the Web, aiming to drive direct sales during the holiday season. The campaign, designed by the New York office of Web shop Organic , seeks to get LEGO and LEGO.com in front of consumers — specifically, pre-teens and adult gift-buyers. Organic […]

Long heralded by Wall Street as one of the few survivors of the dot-com shakeout, real estate Web site Homestore.com must start providing some convincing answers to investors about its sudden, sharp decline in advertising revenue. On Thursday, the Westlake Village, Calif. company posted a whopping net loss of $106.6 million, or $0.96 per share. […]

The Audit Bureau of Circulation’s online unit says it plans to turn its attention to tracking e-mail, in an effort to stamp out concerns over list accuracy and delivery validity — and perhaps help produce some standards along the way. For direct response service bureaus and e-mail distribution companies, the Chicago-based ABC Interactive said it […]

The wireless marketing and commerce space is posed for sizable growth, but only if marketers treat it respectfully, according to a spate of new studies. Potentially, the gains could be huge when mobile advertising and marketing are properly implemented, with the Boston-based Yankee Group concluding in a recent study that by 2006, 50 million wireless […]

The nation’s largest broadcast networks are seeking to quash television ad blocking before it goes mainstream, filing a suit against SONICblue, maker of the ReplayTV. The complaint, filed Wednesday in U.S. District Court of California by the broadcast, network and television production units of Viacom, General Electric, and the Walt Disney Co. alleges copyright infringement, […]

Amazon.com will sell books and other items that appear on the NBC television network, through a new marketing agreement. The deal features a co-branded Web page hawking items “as seen on NBC” — such as cookbooks and pots and pans from celebrity chef Emeril Lagasse (star of a primetime show on NBC), a copy of […]

Multimedia conglomerate AOL Time Warner will promote cereals and snacks through a new marketing alliance with Kellogg USA, a unit of Kellogg Co. Through the multi-year arrangement, AOL will market the food manufacturer’s Kellogg’s and Keebler brands, using online and television outlets. Those include its America Online flagship Internet service and its cable and broadcast […]

Weeks of heated speculation draw to a close with the marriage of two players in the troubled online ad serving business, as 24/7 Media and Real Media finalized a $2 million agreement to merge. As previously reported by InternetNews.com, the combined company includes the media and technology assets of both New York-based players — giving […]

The online audience measurement space continues to undergo massive alliances and acquisitions, with niche streaming media firm MeasureCast landing new financing and alliances with some of the industry’s largest players. The Portland, Or.-based firm, which provides streaming media publishers with third-party, next-day data on audience size and demographics, brought in $8.5 million in second-round financing […]

Online and offline brands might do well to keep e-mail marketing in mind during the holiday season, as the belief that the channel drives an immediate and quantifiable return on investment gets a boost from several new studies. A survey of more than 1,000 Web users, conducted by New York-based DoubleClick and pollster NFO WorldGroup, […]