Christopher Saunders

Two competitors in the nascent “e-mail change of address” arena will band together to offer a single service for consumers and marketers, as Return Path and Veripost have agreed to merge. Startups Return Path, headquartered in New York, and Superior, Colo.-based Veripost, arose to address a perceived need in the e-mail marketing and CRM space […]

With an entertainment industry executive at its helm and an avowed plan to add more broadband services, it’s not been a question of whether Yahoo! would get into the on-demand Web programming business, but when, and how well it would handle the opportunity. At least one of those questions seems to have an answer, with […]

Online audience metrics firm comScore Networks gains a major new partner — and new support for its methodology — under a new deal with New York-based CMR. CMR, a Taylor Nelson Sofres company formerly known as Competitive Media Reporting, tracks brands’ online and offline advertising spending and placements. Under the new agreement, CMR said it […]

Pay-for-performance search engine Overture Services (formerly GoTo.com) seemingly has beaten the odds facing advertising-dependent online plays — improving its bottom line to top Wall Street estimates and post its first net profit, amid one of the harshest ad climates in years. The Pasadena, Calif.-based company wowed the Street on Thursday, posting $9 million in third-quarter […]

Just weeks after DoubleClick’s earlier efforts to acquire Real Media fell through, rival New York-based ad network 24/7 Media is throwing its hat into the ring as a possible buyer. Sources close to the companies confirmed that 24/7 Media — an early player in the ad network business but a relative newcomer to third-party ad […]

DoubleClick will offer services from advertising trafficking ASP Trafficmac through a new partnership, in an effort to boost the online ad serving giant’s DART offering by adding enhanced capabilities. Trafficmac provides outsourced services that automate publishers’ advertising operations — such as creative testing, ad server configuration and targeting instructions. For advertisers and agencies, the company’s […]

In a series of developments that will radically alter the online audience measurement landscape, NetRatings said it plans to buy competitors Jupiter Media Metrix and ACNielsen’s eRatings.com. Through separate transactions, NetRatings will pay about $71.2 million in cash and stock for New York-based Jupiter Media Metrix, and an additional $16.4 million for the 80.1 percent […]

Rival networks AdOne and PowerAdz are set to merge in a bid to control the niche industry of online classifieds sales. The two Alley-based ASPs each provide services to newspapers, which helps them publish online, administer Web classified ads sections and enables advertisers to buy classifieds on the Web sites of major dailies. Following next […]

E-mail marketing technology firm GotMarketing is offering its services through a host of new distribution partners, including Yahoo!, Network Commerce and Smart Online, as efforts to serve small business advertisers heat up. Campbell, Calif.-based GotMarketing’s Campaigner technology, which allows partners to offer self-service e-mail marketing tools to advertisers, is intended to attract and serve smaller […]

New York-based online media player iVillage said its position as the dominant vertical portal for women — following its acquisition in June of Women.com — has helped it weather the Internet advertising downturn. In its third quarter earnings announcement, the company said it was near net profitability, posting $400,000 in before-charges earnings. That pro forma […]

A new television and print advertising campaign for Microsoft’s MSN portal looks to portray the new version of the site as nothing less than the most useful repository of information and services on the Web. It’s a new take for the Redmond, Wash.-based portal, whose brand advertising to date has focused primarily on the sense […]

Kraft Foods’s North American division will promote its products through wide-reaching marketing alliances with two of the country’s largest media conglomerates, Viacom and AOL Time Warner. Terms of the agreements were not disclosed, but Northfield, Ill.-based Kraft said it would spend “several hundred million dollars” in advertising through the two New York-based companies. “Our portfolio […]