Christopher Saunders

Web portal Yahoo! will promote several upcoming Sony Pictures films, through a new deal that comes as part of an earlier relationship with the studio’s owner, Sony Corp. of America. Under the terms of Wednesday’s agreement, Sunnyvale, Calif.-based Yahoo! will market and advertise Drew Barrymore’s “Riding in Cars with Boys,” which is slated for release […]

Verizon Wireless emerged the victor from what could be one of the country’s first cases of wireless spamming. The country’s largest wireless carrier, based in Bedminster, N.J., said it had reached a settlement with Acacia National Mortgage, which calls for the lender to stop sending repeated, unsolicited commercial text messages to Verizon Wireless customers. Other […]

Microsoft this week launched ads in support of its upcoming Windows XP operating system, which the company has called its largest marketing effort to date. The television spot is intended to convey the freedom that comes with using the new product. The ads show people flying across placid meadows and into the sky while Madonna’s […]

The online division of The New York Times is planning to launch a new advertising type that it’s hoping will inject a shot of life into the ailing online ad sector. The process, known as “surround sessions,” involve a user receiving ads from a single advertiser, for the entire duration of their visit to the […]

In an effort to woo smaller — but potentially lucrative — advertisers, Weather.com will use Amazing Media’s “do-it-yourself” ad campaign system. Amazing Media’s ASP system, AdVariant, lets advertisers design their own rich media banner ads, buy and schedule campaigns, and track click-throughs — all without the participation of a sales person from the publisher. And […]

Online ad leader DoubleClick unveiled new additions to its DART ad server, designed to help it better address rich media creatives — amid increasing competition from upstarts in the space. The updates — promised by New York-based DoubleClick’s executives in June, during its Insight 2001 user conference — include several aimed at making rich media […]

Web services firm eSynergies continues its string of acquisitions, on Monday offering to buy e-mail marketing player e2 Communications. The all-stock purchase, specific terms of which were not disclosed, will give Newport Beach, Calif.-based eSynergies access to the approximately 400 customers of e2, including JC Penney, Starbucks, Eckerds, Jack Henry & Associates and the National […]

Major companies upped their Web marketing spending last year, although they’re increasingly unlikely to do so this year, according to a new survey from the Association of National Advertisers. The New York-based industry association, which represents some of the largest traditional advertisers, said its fifth annual Internet advertising study found that online ad spending grew […]

As advertising dollars continue remaining elusive, two of the biggest players in online media — MSN and Yahoo! — are trading veiled jabs over the accuracy of each other’s claim to be the dominant portal. Sunnyvale, Calif.-based Yahoo! touched off the latest tiff during its third quarter conference call, during which president and chief operating […]

Streaming media giant RealNetworks is inching further into the digital asset management space, with a new service that it said would help music labels and film studios promote their products online, without fear of piracy. The Seattle-based firm’s Real Broadcast Network content delivery division said its new Track Promo Service could be used to market […]

Despite one of the harshest quarters for the ad market to date, online ad giant DoubleClick posted results in line with guidance it reduced late last month. The Alley-based firm saw a net loss of $103.5 million, or $0.77 per share, on $92.7 million in revenue. That net loss includes a $63.3 million impairment writedown […]

CBS executives are betting that fans of the “Survivor” series won’t be content to simply watch the series when it airs on the Viacom network, but will be keen to get exclusive series content delivered through streaming media and interactive TV. To this end, through a deal with Seattle-based streaming media giant RealNetworks, CBS will […]