Christopher Saunders

Web portal giant Yahoo! said it continues to suffer from falling advertising revenues, but reported Wednesday evening that it narrowly made earlier promises of a pro forma quarterly profit. Although it’s considered a leading barometer of the online ad industry, the Sunnyvale, Calif.-based company attributed much of its success in meeting before-charges profitability estimates to […]

As the overall market for interactive services experiences continued weakness, New York-based shop Agency.com is rearranging its executive and account management ranks in an effort to better win and service clients. The changes include the departure of the company’s chief financial officer, Charles “Charlie” Dickson, and its North American president, Kevin Rowe. Additionally, the firm, […]

A made-for-television PSA celebrating American diversity will be winding up in the e-mail inboxes of more than a million Internet users, through efforts by the Ad Council and two New York-based vendors. The public service announcement, a television spot developed by Omnicom-owned GSD&M, shows people of many different ages, races and religions saying “I am […]

Aiming to broaden each other’s sales reach, the interactive divisions of radio ad representation giant Interep and chinadotcom’s Mezzo online marketing unit will sell the other’s sites through an exclusive agreement. New York-based Interep Interactive oversees Winstar Interactive Media and Cybereps — which together sell ad space on more than 100 U.S. Web sites. Now, […]

In what threatens to become a serious issue for the Internet advertising world, the online units of radio rep giant Interep said they would refuse further cost-per-acquisition campaigns without a minimum cash guarantee. In an e-mail message to his sales forces earlier this week, Interep Interactive chief operating officer John Durham encouraged them, starting next […]

The Network Advertising Initiative, a collective of some of the largest online ad networks, said this week that it plans to develop industry standards governing the use of so-called “Web bugs.” “Web bugs,” which the NAI prefers to call “Web beacons,” are graphics files embedded in a page’s or e-mail’s HTML content. The files enable […]

Following the closure of online advertising server AdForce, fellow CMGI ad firm ADTECH is severing its ties to its parent and onetime sibling. A new investment from private donors will help ADTECH — which is based in Neu-Isenburg, Germany — spin itself off from Andover, Mass.-based Internet holding company CMGI. Through a separate agreement with […]

Tensions stemming from DoubleClick’s surprise purchase of L90’s adMonitor earlier this week and, some say, a clash of egos, have caused PubliGroupe’s discussions to sell Real Media to the industry leader to flounder. Meanwhile, several leading Web publishers are up in arms over the prospect of DoubleClick’s near-monopoly over ad serving. According to sources close […]

Continuing its interactive shop roll-up, holding company Seneca Investments is merging what is left of Red Sky Interactive with Agency.com, as the smaller firm prepares to liquidate. On Monday, Red Sky’s attorneys and creditors plan to file a joint plan of liquidation, which will lay out the process of distributing Red Sky’s assets to unsecured […]

Beenz.com could see the light of day again, as incentive marketer Carlson Marketing Group announced plans to purchase the failed online currency play’s assets. New York-based beenz had sought to make its eponymous Internet currency the foundation for rewards-based loyalty programs, but ran out of cash earlier this year. Now, Carlson Marketing — a unit […]

In a new advertising campaign beginning this week, Microsoft Corp. is attempting the prickly effort of selling its new Office software to Apple Macintosh users — easily some of the company’s most rabid critics. The print campaign, created by the San Francisco office of McCann-Erickson, aims to position the new Macintosh OS X version of […]

Internet analyst firm Forrester Research has sold its European online advertising research tool to Alley-based Evaliant Media Resources, for an undisclosed sum. The tool, based out of Forrester’s London office, tracks the online advertising of more than 15,000 companies on more than 650 U.K., French and German Web sites — similar to technology in use […]