Christopher Saunders

Verizon Wireless and two milk industry groups are both launching major online campaigns designed to boost their products’ appeal to teens. Bedminster, N.J.-based Verizon Wireless, jointly owned by Verizon Communications and Vodafone AirTouch, is aiming to promote its [FREEUP] bundled wireless services to teens, using with a new Web site and online campaign. The company’s […]

Lanham, Md.-based affinity group marketer Encore Marketing is increasing its bid for troubled online direct marketer LifeMinders. Last week, Encore went public with its unsolicited counter offer for the company’s assets, which represented a major challenge to Cross Media Marketing’s earlier bid. In July, New York-based Cross Media offered $68.1 million in cash, or both […]

Online advertising giant DoubleClick is boosting its already-dominant third-party ad serving business with the purchase of technology from a chief rival, Los Angeles-based L90. Through the acquisition, DoubleClick gains access to the nearly 1,700 publishers and advertisers using L90’s outsourced ad serving product, adMonitor, which the company plans to phase out. DoubleClick said it would […]

A new advertising campaign, launched under the auspices of two marketing industry consortia, aims to educate consumers about safeguarding their own online privacy — and to encourage the government to keep its hands off Web marketing in the process. The campaign, designed by the New York-based Interactive Advertising Bureau and the Privacy Leadership Initiative, aims […]

Networking services firm Novell is suing Microsoft over what it said are “false and misleading” statements made during a recent marketing push by the Redmond, Wash.-based software giant. Provo, Utah-based Novell said that it seeks unspecified monetary damages and “corrective” advertising in a suit filed in U.S. District Court in Salt Lake City. The charge […]

Online advertising is increasingly being viewed as a cost-effective alternative to traditional media, according to a new study from CyberAtlas Research, a unit of INT Media Group’s internet.com Network. internet.com also is the publisher of internetnews.com. According to the study, entitled “Internet Advertising: Where Are We Now?”, Internet advertising is in the midst of a […]

Web publisher Salon.com will charge for some of the most sought-after content on its site — political and news stories — following a major policy shift in effect this week. Editor and chairman David Talbot said in a letter to subscribers on Monday that the change — which makes the two Salon content areas part […]

Wagering that its established reputation as an ad server will help it gain footing in a new field, Mediaplex on Monday took the wraps off its new advertising optimization product, MOJO Optimizer. The San Francisco-based firm, which is in the process of being acquired by ad network ValueClick, said MOJO Optimizer is designed to automatically […]

Two of the largest players in Web ad serving could become one, as sources close to industry leader DoubleClick say the company is in talks to acquire competitor Real Media. According to sources, New York-based DoubleClick is negotiating with the smaller firm and its parent, Swiss ad sales giant PubliGroupe, for the sale of Real […]

Citing financial woes, Motient Corp. and Alley incubator-cum-interactive shop Rare Medium are abandoning their plans to merge. For Reston, Va.-based Motient — which owns and operates an Internet communications satellite network for devices like Research In Motion’s BlackBerry pager — the move comes amid increasing fiscal concerns. The company said that it would not fund […]

While the overall online ad market continues to look grim as clients reduce their marketing budgets, a number of rich media ad firms say that they’re bucking the trend, and seeing increased interest from advertisers. As one of the chief users of Macromedia’s Flash technology, New York-based Unicast said it’s seeing tremendous success. The company’s […]

In the wake of its announced plans to acquire Compaq, venerable computer maker Hewlett-Packard is rolling out a multimillion Web advertising campaign designed to promote a little-known aspect of its business — but one that will figure heavily in the merger. Working with the San Francisco office of Interpublic-owned Modem Media — HP’s online agency […]