Christopher Saunders

Online recipe sites might not be the first thing to come to mind when launching an integrated media plan, but according to recent findings, the sites have big audiences — and surprising value for advertisers. For one thing, more people turn to the Internet than magazines for tips on cooking and recipes. According to new […]

Narrowly avoiding an Industry Standard-like debacle after essentially running out of money, Upside magazine will continue publishing, albeit under a different owner. MCG Capital Corp., the major financier of Upside’s publisher, San Francisco-based Upside Media, acquired the magazine and its assets through foreclosure. But unlike the bankrupt Industry Standard — the fate of which is […]

Major Web publishers are continuing their efforts to ride out the harsh advertising market, with SmartMoney.com unveiling a paid offering, and Salon.com introducing new ad types. Stung by the continued sluggishness in online advertising, both media firms are pushing the envelope with regard to common procedure on the Web. For instance, SmartMoney.com — a joint […]

As expected, interactive shop iXL is closing several of its offices and downsizing in preparation for its merger with onetime rival Scient. Atlanta-based iXL said it plans to merge offices with Scient in Boston, Chicago, Dallas, London and New York, where Scient is now headquartered. Through these consolidations and an overall reduction in staffing, iXL […]

Vivendi’s music site MP3.com will be able to target ads geographically, thanks to a new agreement with content delivery network Digital Island. According to the agreement, San Francisco-based Digital Island — a unit of telco giant Cable & Wireless — will use its TraceWare Remote technology to enable MP3.com to target Web ads based on […]

Web portal chinadotcom is creating a special unit to oversee its online marketing offerings in an effort to tap into “vast opportunities” in the Asian Internet marketing space – and potentially to bring some centralized control over its array of marketing ventures. According to the Hong Kong-based firm, its newly unveiled Mezzo Marketing division would […]

In addition to its new TV and print ads in support of the debut of its new I35 sedan, Infiniti is launching a large Web component designed to reach consumers using interactivity and rich media — continuing the increasing use of online animation, video and audio among automakers. The integrated campaign, designed by the Playa […]

Excite@Home, which has been in financial turmoil lately, is dropping the ax on one of its properties, interactive marketing firm MatchLogic. The Redwood City, Calif.-based broadband Internet service provider said Tuesday that it would close the Westminster, Colo.-based subsidiary by the end of the year. The closing comes as a unhappy conclusion to one of […]

Two firms are making a play for the assets of struggling online direct marketer LifeMinders, following a $64 million rival bid issued by privately-held Encore Marketing International late last month. Now, LifeMinders, its board of directors and its shareholders must decide whether to accept the original bid from Cross Media Marketing — already approved by […]

Online marketing technology firm Engage has a new top executive, following the surprise resignation of Tony Nuzzo and his replacement by an executive from the company’s majority owner, CMGI. Taking Nuzzo’s place as interim chief executive and president will be Chris Cuddy, who previously held the post of vice president of corporate development at the […]

Continuing the string of bad news emanating from Web business trade publishers, Upside Media said this weekend that it is cutting its spending on its UpsideToday online property, apparently due to lack of funds. Although advertisers included Williams Communications and Investor’s Business Daily, the site — affiliated with print magazine Upside — required greater support. […]

Web research player Jupiter Media Metrix is aiming to make a name for itself amid established players in server-side audience measurement, in a bid to fashion itself as the dominant provider of data to the online publishing industry. Through its Media Metrix division, New York-based Jupiter already offers sample-based profiling of sites’ traffic — producing […]