Christopher Saunders

Broadcast television network PAX TV aims to boost its audience through an online marketing program it’s launching in conjunction with Web portal Yahoo!. Through the arrangement, financial terms of which were not disclosed, Sunnyvale, Calif.-based Yahoo! will promote the network’s new season of programming, using its Yahoo! TV area. Visitors to the section will see […]

With an eye to preventing any sort of drawn-out legal confrontation, online marketer Gator.com is in what one source described as “early, early discussions” with the Interactive Advertising Bureau, whose lawyers on Monday said they planned to advise the group on potential action against the startup. Legal counsel for the New York-based IAB, which represents […]

AOL Time Warner’s America Online unit is expanding its discount club program, through a deal with Norwalk, Conn.-based Trilegiant Corp. The deal extends a 1997 agreement with New York-based travel and hotel powerhouse Cendant, which in June outsourced its well-known membership business to Trilegiant. Cendant essentially spun Trilegiant out earlier this year to house its […]

American Airlines is promoting discounted airfares through a special, one-day sale on Yahoo! and Travelocity.com. The promo for the Fort Worth, Texas-based air carrier features round-trip, off-peak fares for travel anywhere within the Americas and certain overseas destinations. Consumers must purchase tickets good from now until Dec. 13. On the Sunnyvale, Calif.-based Web portal’s travel […]

In a historic effort to tweak its time-honored brand, IBM Corp. is taking a page from rival chipmaker Intel by calling attention to its technology’s uses in consumer products. Intel, of course, saw tremendous success with its “Intel Inside” program during the mid-90s, a branding, marketing and business development effort that helped make the chipmaker’s […]

E-mail marketer Digital Impact is teaming up with online intelligence firm Coremetrics to roll out a complete package for e-mail campaigns and post-campaign tracking. The deal aims to create an all-in-one shop for planning, managing and tracking e-mail marketing campaigns. San Francisco-based Digital Impact will lend its technology platform — which handles data management, campaign […]

MSNBC.com will offer advertisers local advertisements, through a deal with retail chain marketer Chicago-based CrossMedia Services. The Redmond, Wash. news site — a joint venture of Microsoft Corp. and General Electric’s NBC — will be working with CrossMedia to create a co-branded site with special offers from major national retailers. Because MSNBC.com offers personalization features […]

It might not make for a good Hollywood epic, but the long-running dispute between the controversial anti-spam group Mail Abuse Prevention Systems and Internet polling firm Harris Interactive is at an end — with an agreement between the two to work together in the future. According to terms of an agreement between the two, the […]

Most offline retailers might be proactive in having online Web sites, but they’re missing the boat when it comes to determining how successful they are in creating sales, according to a report released this week by Jupiter Media Metrix. Indeed, New York-based Jupiter says a whopping 69 percent of retailers are wrongly judging the success […]

In a bid to reach profitability, affiliate marketing firm Be Free said it’s undertaking large-scale restructuring that will see the departure of its co-founder. Thomas Gerace, who serves as chief marketing officer at the Marlborough, Mass.-company, will vacate his post immediately, although he will continue in an advisory capacity on strategic initiatives, the firm said. […]

Affiliate marketing firm Commission Junction will have a new, large distributor in Microsoft Corp.’s bCentral site. bCentral, which provides services — like Web design, e-mail newsletter services, list management — to small online businesses, will add affiliate marketing to its roster of tools through the agreement. According to bCentral, the deal — of which terms […]

MTV is taking the road less traveled in promoting its upcoming Video Music Awards, opting to run a mobile advertising campaign in conjunction with wireless ad firm SkyGo. Through a buy instrumented by its media planning agency, Independent Media Services, the awareness campaign for New York-based MTV’s award show will contain the same elements as […]