Christopher Saunders

Unicast Campaign for StartupJournal Sees Big Results New York-based rich media ad firm Unicast said its recent campaign for StartupJournal.com saw tremendous success. StartupJournal.com, The Wall Street Journal’s online site for entrepreneurs, launched an ad campaign designed by Baltimore-based agency Trahan Burden & Charles. The “Mind your own business” campaign aimed to increase awareness and […]

With industry watchers predicting few signs of recovery for advertising spending, and facing serious funding woes of its own, online ad network Engage is looking to dump its media business and focus instead on technology revenue. Engage, one of the earliest players in the ad network space, now aims to find a buyer for all […]

Lawyers for the Interactive Advertising Bureau are planning to recommend legal action against ad software company Gator.com, internetnews.com has learned. Specifically, Washington, D.C.-based attorney John Kamp is concerned about Gator’s proposed ability to deliver ads on top of existing Web site inventory. Currently, the Redwood City, Calif.-based company sells a type of pop-up ad to […]

Search engine giant Inktomi is making strides to beef up its appeal to marketers, through efforts to expand its paid inclusion program. The Foster City, Calif.-based company — best known for its search engine technology, which it provides to many of the top names in Web portals — is stepping up its focus to provide […]

Flying in the face of industry-wide efforts to promote online ads’ branding effects as a way to boost favor with advertisers, a new study from Forrester Research says that such pushes won’t be enough to end the woes of the industry. “Clearing the branding bar is an important step,” writes analyst Jim Nail. “But it […]

Despite months of discussions, a failure to wring expected bridge funding from majority owner International Data Group eventually hamstrung Standard Media International’s attempts to resuscitate or find a buyer for its failing New Economy trade publication, The Industry Standard. On Thursday news leaked out about its closure, after the board of directors of and investors […]

AOL Time Warner is aiming to make it easier for itself to strike advertising deals that use both its online and offline properties, by creating a new group dedicated to that purpose. The new Global Marketing Solutions unit of New York-based AOL will oversee the creation and selling of what the company described as “total […]

DirecTV is hoping that users feel the joy … over DSL. On the heels of its July ad campaign for DirecTV, Hughes Electronics is launching a new advertising push for its DSL services, in the form of its DirecTV Broadband unit. The campaign for Cupertino, Calif.-based DirecTV Broadband — known as Telocity prior to its […]

E-mail marketer yesmail.com is aiming to beef up its capabilities in CRM, as the customer acquisitions space sees continued weakness. The Chicago-based company, which is majority owned by Internet holding company CMGI, has spent most of its life positioning itself as a player in the list management, list renting and prospecting fields. But now, executives […]

Online auctioneer uBid is debuting its first national ad campaign, tapping online and offline elements of CBS Sports, a unit of New York-based Viacom’s CBS Television division. The campaign for the Chicago-based site, which is majority owned by Internet holding company CMGI, aims to promote the site by focusing on the competitive thrill of bidding […]

AOL Time Warner on Thursday took the wraps off an initiative to beef up its interactive television services, unveiling a new unit. According to New York-based AOL, the group is aimed at accelerating the growth of media like interactive television content and advertising, subscription services such as video on demand, and advanced technology like cable […]

There’s at least some good news for Web advertising firms this year — they’re going to see greater industry-wide growth than other media, according to a new study by Myers Reports. This year, Myers forecast a ten percent growth in online ad spending, rising to about $4.73 billion. During the next three years, he sees […]