Christopher Saunders

CoolSavings stands to gain through a deal with Web sweepstake firm ePrize, in a move that could help the cash-strapped online incentive marketer see dollars from traditional clients. Through the arrangement, Farmington Hills, Mich.’s ePrize will begin selling its clients on promotions aimed at Chicago-based CoolSavings’ nearly 15 million members, who have opted-in to receive […]

E-commerce sites are failing to take advantage of a critical channel for their online marketing efforts — word-of-mouth, according to a report from research firm Jupiter Media Metrix. According to the study, 45 percent of consumers choose e-commerce sites based on word-of-mouth recommendations, yet only seven percent of companies track e-mail pass-along rates. That’s not […]

LifeMinders will have a new corporate parent, following a successful purchase of the troubled e-mail marketer by New York-based Cross Media Marketing, in a deal valued at $68.1 million. The purchase comes just two months after the Herndon, Va.-based LifeMinders announced that it was actively shopping itself for a buyer. In May, the company reported […]

NEW YORK — The online ad industry’s push for credibility reached a crescendo Wednesday, as representatives from the Interactive Advertising Bureau and major publishers lined up to unveil research designed to convince advertisers that the medium is effective as a branding channel. Released in an extensive production at DoubleClick headquarters in New York — and […]

While the bleak advertising market was largely to blame for lower-than-expected revenues, media behemoth AOL Time Warner still showed strength in its online sector — compared to peers in the Web publishing industry — and a growing aptitude for lucrative cross-media deals. The company’s America Online unit posted revenues of $2.13 billion, $706 million of […]

An advocacy group founded by Ralph Nader is alleging that some pay-for-placement search engines are violating consumer rights. In a complaint filed with the Federal Trade Commission Monday, Portland, Or.-based Commercial Alert charged that eight search engines are deceiving consumers by not adequately disclosing that their search engine results are paid ads. Companies named in […]

Grey Global Group is plotting its move into the interactive television space, inking a deal with Alley iTV firm ACTV to roll out a joint product later this year in the U.K. New York-based Grey plans to approach the market through an agreement that will see the ad agency’s Grey Interactive TV unit using ACTV’s […]

AOL Time Warner continues trading advertising for technology, this time through an agreement that calls for Korean electronics giant Samsung to manufacture new consumer products, including an enhanced version of AOL’s interactive TV platform. The multi-year agreement calls for the New York-based media giant to provide Seoul’s Samsung with marketing and advertising throughout its host […]

eUniverse could secure up to $17 million in equity from Sony Group’s 550 Digital Media Ventures unit, in a push to reach the Los Angeles-based Web publisher’s teen-centric audience. 550 DMV, which also owns online marketer Indimi, will purchase about $5 million in equity to the firm. In return, eUniverse will purchase e-mail newsletter firm […]

Alley-based ad giant DoubleClick is launching a new advertising campaign designed to boost marketers’ awareness of its full suite of products. Created by new agency of record Grey Worldwide, the “Smart Tools, Smart Marketing” campaign seeks to communicate the company’s online, offline and mixed media offerings to advertisers, marketers and agencies that might only be […]

Consumer packaged goods manufacturers are proving to be some of the most adept online advertisers, according to a new study by ad measurement firm Dynamic Logic. Based on nearly 70,000 interviews and 27 ad campaigns from clients like Procter & Gamble and Nabisco, New York-based Dynamic Logic found that CPG advertisers were typically better at […]

Users who click on an online ad are probably less valuable than users who converted after just seeing it — according to a new study from CMGI’s ad network Engage. In its newest Online Advertising Report, Andover, Mass.-based Engage reports that conversions — that is, sales, registrations or requests for information — occur more often […]