Christopher Saunders

AdForce is close to a deal with ThinPortal.net, a New York-based colocation services firm, although lingering legal issues could sabotage the deal entirely — stranding clients without an ad server. According to a source close to the negotiations, final talks are underway that would make Cupertino, Calif.-based AdForce a subsidiary of ThinPortal.net. ThinPortal spokesman David […]

Universal Pictures is shelling out a sizable wad of cash to promote the third film in its “Jurassic Park” franchise, tapping rich media ads and wireless to push the new release. One of the main objectives of the “Jurassic Park III” campaign is to communicate with “rabid fans,” according to Universal’s vice president of new […]

New York-based ad network 24/7 Media is scrambling to implement its ad serving product in Europe, following the closure of CMGI-owned AdForce last month. CMGI’s June shutdown of AdForce, which is presently in liquidation, potentially opened the doors for chaos among companies using the firm to serve their ads. For one thing, the closure of […]

Consumer packaged goods giant Nestle USA is aiming to boost sales of its pet foods through a new marketing effort on America Online. Through the arrangement, Glendale, Calif.-based Nestle is aiming to reach pet owners with ads and branding messages for its Friskies line of pet foods, which includes the Friskies, Fancy Feast, ALPO and […]

Lycos Asia is spending millions on a new advertising campaign designed to boost awareness of the company’s presence in the region. Starting this week, Singapore-based Lycos Asia will run television spots designed by Bcom3’s Leo Burnett, aiming to position the portal as the Internet-age source for satisfying humanity’s primal desire for knowledge and information. Lofty […]

Two major online publishers, America Online and CBS, will promote the National Football League and its teams on the Web through a $325 million cross-promotional agreement. According to the multi-year deal, the two companies will facilitate a massive online media push from the NFL, in return for limited use of the NFL brand and promotions […]

Following DoubleClick’s lead Tuesday evening, Internet bellwether Yahoo! beat Wall Street’s second-quarter estimates by a penny, while predicting several more quarters of serious trouble in the ad market. Sunnyvale, Calif.-based Yahoo! said its quarterly revenues reflected this trouble, coming in at about $182.2 million — roughly flat with the previous quarter, but $91 million shy […]

Amid efforts by groups like the Interactive Advertising Bureau to promote Web media’s branding efficacy, two new studies have come out by industry players, contributing to the argument that there’s more to online ads than click-throughs. Engage, in conjunction with vertical Web portal host Just-Sites.com, ran a two-month-long study in Europe to track post-click conversions. […]

Bank of America and AOL Time Warner each will promote the services of the other through a new marketing agreement. Through the multi-year agreement, Charlotte, N.C.-based Bank of America will receive ads on AOL Time Warner’s America Online service and Web properties, in Time Inc. magazines, and on AOL-owned Turner television properties. The deal also […]

Regulators from the National Association of Securities Dealers Monday slapped a $90,000 fine on E*Trade Group for what it said were advertising violations — making this the second time in less than a year that the online brokerage has been in hot water with the industry’s self-regulatory body. For its part, E*Trade neither admitted nor […]

The online advertising industry’s largest trade group elected its new board of directors Tuesday, inducting a host of notables from the Web publishing and ad representation world. Not surprisingly, the roster includes executives from ad networks DoubleClick, 24/7 Media, L90, as well as major portals like Yahoo!, AOL Time Warner and TerraLycos, and vertical publishers […]

Online ad industry bellwether DoubleClick topped Wall Street second-quarter earnings estimates by a penny, improving slightly on its first-quarter performance despite slipping revenue. The Alley-based firm reported revenue of $101.9 million for the quarter, a decrease of 20 percent over the same period last year, and about $13 million less than the previous quarter. But […]