AdForce is close to a deal with ThinPortal.net, a New York-based
colocation services firm, although lingering legal issues could sabotage the
deal entirely — stranding clients without an ad server.
According to a source close to the negotiations, final talks are underway
that would make Cupertino, Calif.-based AdForce a subsidiary of
ThinPortal spokesman David Simon declined to discuss the negotiations at
length, but said he expected the deal to close by Friday evening.
However, sources tell internetnews.com that the sale was set to have been
completed earlier this week, but ran into unspecified legal snags that
threaten to delay or scuttle the deal entirely.
Also according to the source, AdForce has roughly a week’s worth of
operating cash left.
As a result, stalled negotiations could spell big trouble for some major
clients. 24/7 Media, which uses AdForce to serve its ads in Europe, is
expecting that it will take at least another three weeks to move publishers
over to its own ad server.
Additionally, another major European ad network, ad pepper media, faces
something of a similar problem. While the company uses DoubleClick’s DART
for most of its serving, an executive told internetnews.com that a few of
its sites continue to rely on former vendor AdForce, through its German
However, if AdForce is able to seal the deal with ThinPortal.net, then
the situation likely will be much better for the companies.
CMGI and its liquidator for AdForce declined to comment on speculation
regarding the future of the unit’s assets.