Michael Pastore

Mobile data will have a penetration rate among the US population of nearly 60 percent by 2007, up from its current 2 percent, according to a report

By 2005, traditional US companies will spend $63 billion annually on digital marketing -- multifaceted marketing campaigns that integrate online

The workplace has always been the best place to reach Internet users with a broadband connection, and that will not be changing anytime soon, according to

Consumers are willing to participate in online promotional programs even it means giving up some personal information, according to a survey by PROMO

In the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consumer

The number of new companies advertising online has more than doubled since January -- growing by 157 percent over the past ten months, according to

Cutting costs is not helping Internet companies become profitable, according to a study by Getzler & Co., Inc., a New York-based turnaround firm, which

Less than 20 percent of online retailers deploy well-accepted and widely supported Web technologies such as Java, Flash, or chat functions to enhance the

Traditional companies may be paying more attention to online advertising, but they have long way to go to equal dot-com advertisers when it comes to

Customer acquisition costs have decreased and order conversion rates have risen, signs that online retailers are taking steps to increase overall

Internet brands such as America Online, Yahoo! and Amazon.com are among the fastest growing brand names in the world, according to the World's Most

Online advertising by Internet-only retailers has a positive impact when it comes to increasing quality visits to shopping sites, according to report by