Michael Pastore

As Internet-only retailers struggle with profitability, and the all important holiday season approaches, research from Nielsen//NetRatings found the big offline brands that dominate retailing in the United States are driving mainstream shoppers online. According to Nielsen//NetRatings’ June 2001 at-home data. Walmart.com led the top brick-and-mortar mass retailers, attracting more than 2 million unique visitors and […]

Paid search engines are faring well during the soft online ad market because they are among the few that have successfully aligned the needs of both consumers and marketers, according to research from Jupiter Media Metrix. Paid search placement models are succeeding because consumers are finding relevant listings much faster on paid search engines, while […]

Total spending on online sales decreased from $3.9 billion in May to $3.2 billion in June, according to the NRF/Forrester Online Retail Index. The number of households shopping online dropped to 13.1 million in June from 14.8 million in May. Consumers spent an average of $245 per person in June, compared with $265 in May. […]

Internet doomsayers have had a field day with the slowdown of Internet adoption rates, which have come back to earth as the market for Internet users reaches critical mass, and some have pointed to data compiled by comScore Networks and DoubleClick’s Diameter as further evidence that the Internet is a passing fad. The netScore Internet […]

As part of its ongoing effort make online advertising appeal to traditional advertisers, the Interactive Advertising Bureau teamed up with DoubleClick, Dynamic Logic and a collection of Web publishers to release studies concluding that online advertising can help build and maintain brands. The studies, which were undertaken with the participation of Web publishers iWon, MSN, […]

After years of slowly converging, the profile of the average adult American Internet user looks like the profile of the average American, according to online market research firm InsightExpress. The demographic shift — from early adopters of new technology who are young, relatively wealthy and predominantly male, to average Americans — is important because it […]

The market for applications service providers (ASPs) is not without its challenges, but don’t tell that to the revenue projections, which call for numbers well into the billions within five years. According to International Data Corp. (IDC), ASP revenues are increasing at a compound annual growth rate of 89 percent, which will propel them from […]

Less than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Media Metrix, representing less than 2 percent of all online shopping. While issues with wireless devices and networks have often been cited as the reason for slow m-commerce adoption, Jupiter’s report, […]

Eighty-five percent of Webcasters have sold at least one Webcast advertising buy in the part year, according to a survey by Arbitron, which calls it proof that Webcasters have embraced the ads as a revenue-generating business model. Nearly two-thirds (63 percent) of Webcasters have been called by agencies placing webcast ads, the study found. “In […]

Despite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential for success in the market for fixed wireless Internet services. From a relatively low base in 2001, The Strategis Group predicts that broadband wireless service revenues will climb to $6.3 billion by 2005—representing a […]

The surprising uptake of wireless home networking gear by end-users helped push the in-home networking equipment market up 97 percent in total sales in 2000, to end the year at $290 million, according to Cahners In-Stat Group. “Wireless was the story of 2000 for the home networking industry. Both 802.11b and Home RF-based networking hardware […]

“Two roads diverge in a yellow wood…” Well, not exactly, but as marketers search for ways to improve banners, are they missing the point? Internet content and services are beginning to move off the PC and onto a plethora of devices. Perhaps they should follow. In the next five years, 40 percent of the global […]