Michael Pastore

Mobile data will have a penetration rate among the US population of nearly 60 percent by 2007, up from its current 2 percent, according to a report released by The Strategis Group, which attributes the growth to aggressive deployment of high-speed services in the US. In its study, “US Mobile Data Marketplace”, The Strategis Group […]

By 2005, traditional US companies will spend $63 billion annually on digital marketing — multifaceted marketing campaigns that integrate online advertising, promotions, and e-mail strategies, Forrester Research found, but that doesn’t mean the end of the road for Internet-only campaigns. Decreasing dot-com spending will only temporarily pause online marketing’s growth. Online advertising alone will rise […]

The workplace has always been the best place to reach Internet users with a broadband connection, and that will not be changing anytime soon, according to Jupiter Research, which found the number of people with at-work access to broadband connectivity will more than double from 24 million in 2000 to 55 million by 2005. Analysts […]

Consumers are willing to participate in online promotional programs even it means giving up some personal information, according to a survey by PROMO Magazine and NFO Worldwide, which also found that television is not likely to drive Web traffic to online promotions. The study, “Online and Offline Marketing Strategies: Making Them Work and Making Them […]

In the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consumer sector by spending too much money on Web brand marketing and advertising, according to a study by Andersen Consulting and Online Insight. The study, “Beyond the Blur: Correcting the Vision of Internet Brands,” […]

The number of new companies advertising online has more than doubled since January — growing by 157 percent over the past ten months, according to Jupiter Media Metrix’s AdRelevance, but another firm found that some of the biggest Fortune 500 names are staying away from the Net. AdRelevance tracked and analyzed traditional and dot-com advertisers […]

Cutting costs is not helping Internet companies become profitable, according to a study by Getzler & Co., Inc., a New York-based turnaround firm, which found that cost cutting has resulted in significantly lower growth rates, which could further undermine companies’ already depressed valuations. The study examined 213 technology and dot-com firms, and identified 57 companies […]

Less than 20 percent of online retailers deploy well-accepted and widely supported Web technologies such as Java, Flash, or chat functions to enhance the online shopping experience and help close sales, according to a report by Jupiter Communications Inc. Jupiter’s report advises that online retailers abandon conservative Web site development practices and optimize their interactive […]

Traditional companies may be paying more attention to online advertising, but they have long way to go to equal dot-com advertisers when it comes to actually placing an ad online. Dot-coms outnumber traditional advertisers online two to one, according to a report by AdRelevance, a division of online audience measurement company Media Metrix. Key findings […]

Customer acquisition costs have decreased and order conversion rates have risen, signs that online retailers are taking steps to increase overall profitability, according to a survey by Shop.org and The Boston Consulting Group. “Given the tighter capital markets, online retailers are being more focused in their approach to marketing as they strive to find the […]

Internet brands such as America Online, Yahoo! and Amazon.com are among the fastest growing brand names in the world, according to the World’s Most Valuable Brands survey by Interbrand. The survey, conducted in conjunction with Citibank, identified and ranked the top global brands valued at $1 billion or more. A total of 75 brands qualified […]

Online advertising by Internet-only retailers has a positive impact when it comes to increasing quality visits to shopping sites, according to report by AdRelevance. The research found a strong positive correlation between online advertising and engaged visitors (those who spend at least three minutes a day viewing content at an online entity) at online retail […]