Pamela Parker

A court battle between a California holding company and more than a dozen online adult entertainment companies opening today could have far-reaching implications for the streaming media industry. Acacia Media Technologies, a division of Acacia Research , sued a group of porn producers in the U.S. District Court in Calif. for allegedly infringing on its […]

The Washington Post will require visitors to its Web site to register in an effort to better target advertising to the at-work audience. “The data we collect will create more powerful advertising opportunities and provide value for our users,” said Washingtonpost.Newsweek Interactive (WPNI) CEO and publisher Caroline Little. Users will be asked about the type […]

Budweiser Sweeps AOL Super Bowl Poll Anheuser Busch’s Budweiser brand was the big winner in the Super Bowl adverting popularity contest, found an AOL poll designed to drive viewers to its site. Over 1.6 million votes were cast on the AOL service and at AOL.com. “Donkey,” a spot featuring a donkey’s aspirations to join the […]

E-mail marketing firm IMN will offer its reporting and analytics tool as a stand-alone product that plugs into third-party software. The Newton, Mass.-based company, best known for its e-newsletter offerings, says the move to de-couple analytics from its e-mail sending engine was sparked by client requests. The software, called Open Dynamic Learning Engine, can be […]

America Online is experimenting with an anti-spoofing technology that lets recipient ISPs verify the origins of e-mail that appears to be from an AOL domain. The protocol, a version of a proposal called Sender Permitted From (SPF), ties sender ISP addresses to domain name service (DNS) records. This allows recipients’ e-mail systems to validate the […]

Struggling Web publisher Salon Media Group secured a $200,000 investment from Wenner Media, publisher of Rolling Stone magazine. The deal also includes plans for Rolling Stone and Salon to collaborate on coverage of the upcoming presidential election. “Everyone at Salon is…very excited about collaborating with Rolling Stone, which has a rich history of political journalism, […]

America Online has created a new division to handle advertising, search and commerce revenues across all of its properties. It named Time Warner executive Michael J. Kelly as its head. The division, called AOL Networks Sales & Solutions, is meant to help the company capitalize on its expanding and increasingly niche inventory by giving marketers […]

America Online and Mars’ Masterfoods USA are pushing the online service’s advertising boundaries in a promotion of M&Ms “Great Color Quest”. The effort, launching Wednesday, will feature AOL’s first rich media Welcome Screen and its first coordinated multi-screen “takeover.” The rich media portion appears in conjunction with the user’s Welcome Screen, which appears when users […]

Experian Acquires MetaReward Experian’s direct-to-consumer unit purchased Internet loyalty marketing company MetaReward. The acquisition is aimed at increasing distribution for the company’s credit products and services. MetaReward works with Web publishers and direct marketers to distribute and manage performance-based offers. It also operates Web sites where it displays those offers itself. Properties include NetFlip, FreeGiftCentral, […]

Marketers attract people to their sites, then they fail to buy. Additional costs, lengthy delivery times and requests for too much information are to blame for stymied online purchases, says new research from the WebTrends division of NetIQ. Thirty-five percent of consumers surveyed by the online analytics company said added costs, such as shipping and […]

Major Hispanic online publishers joined to convince advertisers of the value of their audience, formally launching a committee under the Interactive Advertising Bureau (IAB). The committee, informally formed last summer but officially launched Monday, is co-chaired by Hector Orci, CEO of La Agencia de Orci & Asociados, and Peter Blacker, vice president of international and […]

More tremors struck America Online’s ad sales division. Interactive Media Executive Vice President Lisa Brown is departing after only eight months on the job, according to sources at the Time Warner division. The Wall Street Journal reported Brown blamed “health and personal reasons” for her departure. But the report also cited unnamed sources as saying […]