Pamela Parker

Six European portals are banding together to form a pan-European online advertising network, in an effort to ease marketers’ efforts to tap into the continent’s diverse markets. The alliance consists of Wanadoo, which covers France, Spain and the Netherlands; Freeserve, which is part of the Wanadoo group and covers the United Kingdom; Libero, which is […]

Accepting it won’t be users’ first choice in the hot product search space, Lycos is positioning itself as a good place to get a second opinion. It has done that by integrating shopping into its “Side Search” browser add-on, launching it for the holiday buying season. Side Search, originally released in July, appears in a […]

Yahoo! Shopping and Discover Financial Services Monday launched a multifaceted promotion aimed at encouraging comparison shopping online during the holiday season. The “Deal of the Decade” promotion will include an online sweepstakes, donations to the Salvation Army and offline promotional events. All the elements are designed to send visitors to a special landing page in […]

Some of the most well known online publishers are reporting an average of 32 percent revenue growth in the first three quarters of 2003, as compared to the same period in 2002. The booming growth numbers come from an Online Publishers Association (OPA) survey of 26 of its member companies. The OPA also found that […]

NEW YORK – When 2003 is done and gone, the online advertising industry will have seen a dramatic 14 percent growth rate, increasing to $6.7 billion in revenues, driven by strength in search. That’s the word from U.S. Bancorp Piper Jaffray analyst Safa Rashtchy, in a report released Thursday at the investment bank’s Online Advertising […]

Overture’s Performance Marketing division Thursday launched Marketing Console, an inexpensive and easy-to use tool for pay-per-click marketers to measure conversion rates from keyword campaigns. It also re-upped its paid listings agreement with ISP United Online, expanding it to add Yahoo!-branded algorithmic search. The announcements were made separately. The Console lets marketers track which campaigns, channels, […]

Amid a push to redeem itself in the eyes of advertisers and agencies, America Online is eliminating its director of agency relations position. Some agencies call the move a step backwards. AOL says everyone’s job is agency relations now. AOL is cutting the post, held by John Messina, as part of a re-structuring of its […]

Internet metrics firm Nielsen//NetRatings jumped into the online survey game Tuesday with WebIntercept, a tool that queries panel members based on their behavior online. Nielsen//NetRatings says it’s been conducting such surveys for about a month and a half. “This was really driven by customer demand,” said Sean Kaldor, VP of corporate marketing and business development […]

Software giant Microsoft is testing its answer to Google’s popular news aggregator and search site. “MSN Newsbot”, on MSN UK, France, Spain and Italy, signals at least one of Microsoft’s intentions as it seeks to build out its own search technology. Newsbot aggregates headlines from over 4,000 sources on the Internet, apparently provided by partner […]

Yahoo! has added a pop-up blocker to the latest beta version of its Yahoo! Companion browser toolbar, following in the footsteps of competitor Google. The move will only hasten what seems to be the likely eventual demise of the pop-up as an online advertising format. Microsoft has already said it plans to add pop-up blocking […]

Three groups representing advertisers, direct marketers and ad agencies have sent an open letter urging Congress to immediately pass national anti-spam legislation. In the letter, the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA) and the Direct Marketing Association (DMA) urged Congress to pass the Can Spam Act (S. 877) or […]

Internet advertising’s comeback is progressing quite nicely. Industry revenue for the second quarter of 2003 was $1.66 billion, up 14 percent from the same period a year ago, and nearly 2 percent higher than in the first quarter. That’s according to the Interactive Advertising Bureau’s (IAB) regular Internet Ad Revenue report, which it conducts with […]