Pamela Parker

NBC has partnered with Overture Services to add paid listings to its sites, as the television player overhauls its search function to highlight its own content and commerce offerings. The newly redesigned search will appear on the company’s NBC.com and BravoTV.com Internet properties. Along with Overture’s paid listings, search pages will display NBC entertainment content, […]

Are online advertising’s deep metrics sparking increased accountability in all media? Start-up IQStat is testing a system that measures in-car radio listening and exposure to outdoor ads. Like Arbitron’s Portable People Meter (PPM), the IQStat system uses technology to track previously un-trackable media exposure. IQStat says it’s focused on measuring consumer behavior and ad exposure. […]

United Virtualities announced its customized rich-media ad solution was integrated into the home page of the Wall Street Journal Online. United Virtualities’ Shoshkelizer product replaces a proprietary development process formerly used by WSJ.com, simplifying the deployment of advertising for the staff and ad agencies. Shoshkelizer supports custom ad formats, and United Virtualities created custom templates […]

EarthLink , one of the nation’s largest Internet service providers, has made changes to its privacy policy aimed at helping it develop new products, cross-market across its product portfolio, and attract new customers. The changes revolve around the company’s strategy to communicate more effectively with its five million customers, and find out more about their […]

Yahoo! made its commitment to search more prominent this week, re-designing the search interface on its highly-trafficked home page to highlight images, yellow pages, and product search features. The new, longer search box highlights functionality that Yahoo! added back in April, giving the search features more prominence. Tabs for images, yellow pages, and product search […]

Amazon.com Monday launched a two-month celebrity-driven promotion on its Web site, in an effort to draw visitors during the key holiday shopping season. The Seattle-based e-tail giant has largely eschewed offline advertising in favor of online ads, affiliate marketing and free shipping offers, so the promotion is consistent with its longstanding philosophy. In this case, […]

Amazon.com is trumpeting statistics gleaned from the first five days after its “Search Inside the Book” feature was launched, saying sales growth for searchable titles outpaced non-searchable titles by 9 percent. “The increased sales are a direct result of Search Inside the Book’s deep integration with Amazon.com’s easy-to-use one-click payment system,” the company said in […]

Federal legislation to fight spam should address the problems of finding perpetrators, deterring others, and determining what to do about non-deceptive unsolicited e-mail, the Federal Trade Commission’s Howard Beales testified before a House committee this week. The testimony comes as House Speaker Dennis Hastert considers calling for a full House vote on the Can Spam […]

Controversial ad-supported software player Gator Corporation has changed its name to Claria Corporation, in what it says is a bid to reflect its broadened offerings. The move might also help Gator distance itself from controversy. Redwood City, Calif.-based Gator has recently worked to cozy up to the Internet advertising industry. It’s been successful in attracting […]

Online advertising and marketing firm ValueClick reported third-quarter profit of $2 million, or $0.03 a share, on Tuesday. The company raised guidance for the full 2003 calendar year. The company brought in $22.7 million in revenue in the third quarter, more than it previously predicted. Compared to the same period last year, ValueClick’s revenues increased […]

Search giant Google is testing a feature for its AdWords program that would allow marketers to target their ads regionally, so they appear only when users in certain areas perform searches. The feature is designed to make Google more attractive for local and regional advertisers. Previously, a Boston-area attorney who bought the keyword “lawyer” would […]

E-commerce powerhouse eBay has established a business unit to offer marketing and promotion opportunities to big-name brand marketers, in a bid to build on its strong e-commerce foundation and further monetize its 34 million active users. The group, called the strategic partnerships unit, has grown out of the San Jose, Calif.-based company’s dabblings in interactive […]