Pamela Parker

Yahoo! Tuesday added significant new spam-fighting features to the paid version of its mail service, in an effort to hold onto subscribers and attract new ones. Yahoo! is following in the footsteps of America Online and MSN, which each released upgraded spam-fighting features in the most recent versions of their Internet access software. It also […]

DoubleClick , the largest provider of online ad technology, Thursday reported bringing in $75 million in the third quarter of 2003, resulting in a profit of $6.3 million, or $0.04 per share. This is the third consecutive profitable quarter for the company, which has pulled off a recovery from the dot-com downturn and the resulting […]

ORLANDO — E-mail marketing campaigns — especially those directed to existing customers — produce dramatically better return on investment (ROI) than any other direct marketing technique according to a study the Direct Marketing Association (DMA) released at its annual conference. Using an index in which 2 represented profitability, e-mail came in at a 14.2 ROI. […]

ORLANDO — Amid a “perfect storm” of challenges, direct marketers are finding hope in new interactive technologies. That was the message from Bob Wientzen, president and CEO of the Direct Marketing Association (DMA), in a kickoff speech at the organization’s 86th annual conference in Orlando. The convention comes at a particularly tumultuous time for the […]

Consumers are dealing with the deluge of spam by using bulk-mail folders and deleting e-mail from unknown senders, according to a new study. The DoubleClick consumer survey found consumers are taking a number of preventative steps. One of the most popular steps is setting up a bulk-mail folder. More than 52 percent reported using such […]

HP Wednesday kicked off its promised “You +hp” global consumer marketing campaign, following up its largest-ever computer product launch with an equally impressive ad spend. “You +hp” is part of a $300 million marketing push HP is undertaking, featuring the all-encompassing tagline: “(customer) +hp = everything is possible.” With this latest effort, HP is concentrating […]

America Online Wednesday launched AOL Latino, a Spanish language version of its 9.0 Optimized online service designed to meet the needs of the United States’ fastest growing minority group. The new service expands upon Keyword: LATINO, which AOL launched in 2000, and is aimed at allowing AOL and its advertisers to forge a closer relationship […]

Modem Media has hired two senior-level marketing strategists to boost the company’s database marketing business. Bill Firing has been brought aboard as vice president of marketing strategy. He’ll work out of Modem’s San Francisco office. Michael Maher, who will also carry the title of vice president of marketing strategy, will be based at Norwalk, Conn. […]

Advertisers plan to put significantly more money into rich and streaming media in the next year, but concerns about return on investment and high costs are still stumbling blocks, a recent survey found. Jupiter Research, a unit of internetnews.com‘s parent company, came up with the results by interviewing 579 U.S. advertising executives in August. Asked […]

A triumvirate of ad trade groups is developing more detailed guidelines for interactive advertising campaign measurement. The IAB, which led in issuing the guidelines nearly two years ago, is part of the group. Partners also include the American Association of Advertising Agencies (AAAA) and the Media Ratings Council (MRC). They’re picking up where a similar […]

Anti-spam activist Nigel Featherston has won a $250,000 judgment from a Washington state court in his suit against Ohio-based spammers Charles Childs and Linda Lightfoot, who do business as Universal Direct, Mega Direct and Ultra-Trim. The judgment relies upon Washington state’s tough anti-spam law, which says each spam can cost the sender $500. Although Judge […]

Online research firm comScore Media Metrix Tuesday released Campaign Reach/Frequency, a media planning tool that estimates reach, frequency and gross ratings points (GRP) delivery by using the Media Metrix panel-based audience measurement service. The company is tapping into the popular conception that online media will only command its fair share of ad spending when media […]