Pamela Parker

Anne Mitchell confirmed she’s stepping down as CEO of Palo Alto, Calif.-based Habeas, the spam-fighting firm she founded. The circumstances of her departure were unclear, and by press time, Habeas hadn’t yet responded to inquiries about who might replace Mitchell. Habeas fights spam by using a “trusted sender” system that inserts a trademarked poem into […]

Panel-based Internet audience measurement firm comScore Networks announced Monday it’s reached profitability and garnered a $12 million investment that will go toward international expansion, and possibly to acquisitions. ComScore boasted of achieving profitability less than four years since its founding, adding that it defined the term as being cash-flow positive. As a privately held company, […]

To support the launch of its Crossfire sports coupe, Chrysler this week rolled out an ad campaign that liberally employs interactive techniques, including banner ads, a newly developed Web site, a CD-ROM and a TiVo Showcase promotion. The strategy for the Crossfire campaign is a further indication that Chrysler, a division of Daimler Chrysler , […]

Internet industry bellwether Yahoo! raised its full-year revenue and earnings estimates for 2003 Wednesday as it posted a second quarter profit of $51 million, or $0.08 a share, more than doubling its earnings from the same period in 2002. The company reported revenues of $321.4 million in the three months ending June 30, its highest […]

Online financial services firm E*Trade Group said Thursday it was looking for a new agency of record for its estimated $35 million account, dropping longtime agency Goodby, Silverstein & Partners, which declined to participate in the review process. The Menlo Park, Calif.-based company, which has worked with Goodby since 1999, had been one of the […]

Tobacco company R.J. Reynolds is turning to the Web for the nationwide launch of its “reduced risk” cigarette, Eclipse. Eclipse is a cigarette that heats, rather than burns, tobacco, and, according to the company, that means it “cuts secondhand smoke by 80 percent,” “leaves no lingering odor,” and “doesn’t create ashes.” It’s been tested in […]

America Online is making its AOL Yellow Pages listings accessible through its instant messenger application, an effort which will add value for the service’s advertisers, mostly small local businesses. With the Thursday launch of the yellow pages bot, users need only add the screen name “AOLYellowPages” to their Buddy Lists to interact with the yellow […]

Brann Worldwide has made two new hires in its San Francisco office in an effort to bolster its expertise in the interactive arena, having recently been named interactive marketing agency of record for Barclay Global Investors. Marusa Debrini has been hired as VP, associate creative director, and Gorden Abel has been named account director. Previously, […]

Hyundai Motor America has named Brian Miller its new vice president of marketing, responsible for overseeing all marketing and advertising for the automaker in the U.S. Most recently, Miller was director of marketing for Continental Automotive Systems. Prior to that, he worked at Ford Motor Company from 1977 to 2001. “Brian brings a wealth of […]

America Online Monday tapped Wieden + Kennedy to handle corporate branding duties for the ISP, while handing BBDO New York all of its product and service advertising, including the upcoming launch of AOL 9.0. The combined budget for both assignments reportedly comes in at around $100 million. The agencies had been pitted against one another […]

DoubleClick has signed on more than 30 clients to beta test the long-awaited rich media ad serving and tracking product developed in partnership with Macromedia , the company said Monday. Publishers, advertisers, and agencies will be represented in the testing process, with participants including MSN, Modem Media, Mass Transit Interactive, Moxie Interactive, and Freeserve. The […]

Chrysler took its second annual sponsorship of the Million Dollar Film Festival online Friday, with the Web debut of the ten contest finalists’ short films — all of which feature either the 2004 Chrysler Pacifica or the 2004 Chrysler Crossfire, or both. The film festival marketing effort is a cross between BMW’s successful BMWFilms.com campaign, […]