Rebecca Lieb

NEW YORK – In a candid talk last night, FTC Commissioner Mozelle W. Thompson weighed in on pending spam legislation and detailed how his agency may respond to the FCC’s relaxation of media ownership regulations. “We need government action and much better tools to identify e-mail messages people want, not just the ones they don’t […]

Billionaire New York City Mayor Michael Bloomberg built one of the first online empires. He’s continued to pledge the city will play a vital role in the e-economy. New York provided a shot in the arm to e-tailers outside city limits last month. A new tax makes New York the most expensive place to buy […]

Having spent the latter half of 2001 adding senior marketers to its executive ranks, VeriSign Inc.’s mission for 2002 is already mapped: telling the world who they are and what they do. In a marketing and advertising campaign being readied by Young & Rubicam to roll out in Q1, the company wants to diffuse the […]

E-mail marketers are loathe to discuss it, but the industry is preparing for an upswing in demand as the anthrax mail scare threatens their traditional counterparts. Already, several major online direct marketing firms are reporting increased attention from new and current advertisers, in anticipation that the efficacy of offline direct marketing will be hampered by […]

mediaBEAM, a company promising a way for advertisers to block the so-called “ad blockers,” is weathering its first controversy, as hackers successfully find a way around the firm’s AdKEY service. A German hacker group calling itself the “Anti-AdKEY Initiative” released a statement detailing how a user could successfully counter mediaBEAM’s technology, which is designed to […]