Robyn Greenspan

Making a 2 percentage point leap into the new year, spam accounted for 60 percent — or 51 billion messages — of the 85 billion e-mails filtered by Brightmail’s Probe Network. The spam volume has consistently risen 2 percentage points every month for the last three, according to Brightmail’s measurements, and at this rate, spam […]

How many clicks does it take to satisfy a customer? Just 4.6, according to a survey from the e-tailing group, inc. that examined the average response and fulfillment times of 100 online merchants in 15 consumer categories during the fourth quarter of 2003. While the holiday season is the busiest time for e-tailers, e-tailing group […]

Travelers are including the Web in their journeys by researching and booking trips, and responding favorably to online marketing, according to a report from the Travel Industry Association of America (TIA) that examines how the Internet has impacted travel. Not only have nearly two-thirds of the 95.8 million Internet users that travel consulted online resources […]

Listening to traditional radio may be on the decline, but the music lives on. The Media Audit found a decrease among those who listen to the radio for more than three hours per day, dropping roughly 1.6 million listeners in a year, but In-Stat/MDR expects a surge in the worldwide digital radio market. In-Stat/MDR predicts […]

Americans are turning off their network news and skipping the daily newspaper, as a joint Pew Research Center for The People & The Press and Pew Internet & American Life Project survey identified the methods in which citizens learn about political candidates. As a sign of the changing times, there have been some dramatic declines […]

One device just isn’t enough for a population that becomes increasingly focused on accessibility, communication and technology, as Jupiter Research (a unit of this site’s corporate parent) found that the popular limited-function PDA [define] will likely be replaced with units that perform a variety of tasks. Jupiter expects the handheld market will only grow from […]

Employees are almost evenly split about whether they believe everything they hear from their employers, according to a Towers Perrin study of 1,000 U.S. workers. While more than 90 percent of the respondents indicate that they are able to handle the truth about their companies, their jobs, and their compensation, just 49 percent believe that […]

Nearly 6 out of 10 e-mails are unwanted, as Brightmail’s Probe Network measured December 2003’s spam volume at 58 percent — 2 percentage points higher than the previous month. The volume has risen dramatically since the beginning of the year, when spam only comprised 42 percent of the e-mail in inboxes, and Brightmail expects that […]

The American Internet population is diverse, and with each group comes its own habits and online identity. Marketers that recognize the variations among ethnic groups — which have been analyzed in a report by the Pew Internet & American Life Project — are more likely to create successful strategies. For instance, an e-mail marketing campaign […]

Mainstream adoption of the Internet was built largely on the popularity of chat rooms, but the Pew Internet & American Life Project has found that interest in the medium has hit a plateau. According to the report, the number of Internet users who have participated in chat rooms has only grown a modest 21 percent […]

Internet users are apparently energized after their weekends, as research finds that many surf the Web and conduct business in the early part of the week. OneStat.com reports that the most popular day to go online is Monday, while EmailLabs identified Tuesday as the most effective day for companies to distribute e-mail newsletters. Worldwide Internet […]

Technology vendors who have realized the value of online advertising are upping their Internet appropriations for 2004, a collaborative report from Bitpipe, Inc. and Sam Whitmore’s Media Survey (SWMS) found. According to the late 2003 survey of 359 tech vendors conducted by InsightExpress, the increases to online advertising and online lead generation were slight, but […]