Robyn Greenspan

With spam reaching an all-time high, e-marketers are having a difficult time getting their messages read. But according to an Opt-in News study of U.S. publishers of HTML e-mail, those distributing B2B (business-to-business) newsletters might have the most receptive viewing audience. Results from the 2003 study indicate that newsletters targeting business professionals boasted a 71 […]

With spam reaching an all-time high, e-marketers are having a difficult time getting their messages read. But according to an Opt-in News study of U.S. publishers of HTML e-mail, those distributing B2B (business-to-business) newsletters might have the most receptive viewing audience. Results from the 2003 study indicate that newsletters targeting business professionals boasted a 71 […]

Intentions to spend more online for the holiday shopping season are building, BIGresearch revealed in a monthly survey that analyzed who will be spending more, less, or the same in a variety of channels. While the month-to-month figures show that many U.S. shoppers are gearing up for gift-giving, there are fewer that are intending to […]

The digital divide has not disappeared, as research reveals a correlation between household income and Internet usage, with high earners spending the most time online. The Capital region of the United States — composed of Maryland, Virginia, and Washington DC — has the greatest percentage of affluent Internet users, with nearly 36 percent earning an […]

“Go to your room!” doesn’t have the same impact on kids as it used to, as a Knowledge Networks/SRI study finds that a significant number of children have various media and entertainment devices in their bedrooms. Based on interviews with 245 children ages 8 to 17, the firm found that the kids’ domain is rife […]

According to Perseus Development Corp., a significant number of Internet users jumped on the blog [define] bandwagon and then jumped off, as the company found that two-thirds of the 3,634 hosted blogs that were surveyed were inactive. Interestingly, The National Institute for Technology and Liberal Education (NITLE) Blog Census finds almost the exact reverse: of […]

Last month’s reprieve in the spam volume was only temporary, as the ratio soared from 50 percent to 54 percent in September 2003, according to measurements from Brightmail’s Probe Network. At this rate, Gartner, Inc.’s forecast of 60 percent by mid-2004 is very realistic. The categorization of spam for September 2003 is a mixed bag: […]

Online surfing habits could be dictated by geography — or vice-versa — according to research that analyzes usage by region. Advertising.com measured online ad reactions, while Pew Internet & American Life Project focused on overall Internet usage, of various U.S. geographic regions, with both finding disparities across the nation. Based on 6.9 billion ad impressions […]

Many Canadians log on, log off, log on, log off, and log on again, according to research from The Yankee Group that finds 48 percent of the nation’s users access the Internet at least three times per day. Furthermore, 71 percent of those spend at least 15 minutes online during each session, and 5 percent […]

Marketing communications firms apparently know what they are doing, as they tally the highest percentage of subscribers who click, open, and read e-mail, according to research from IMN (formerly, “iMakeNews”). The study — based on nearly 109 million e-mails over three years — found that advertising, marketing, public relations, and related firms had the highest […]

An 1,800 percent growth rate over five years is typically considered an online success story, but in this case, the statistic pertains to Web porn. N2H2 found that the number of pornography related Internet pages grew from 14 million in 1998 to roughly 260 million in 2003. This data comes on the heels of news […]

The Internet broadcast audience is growing, and users are more likely to be early adopters of technology than the rest of the U.S. online population, according to an extensive joint report on multimedia usage by Arbitron and Edison Media Research. The biannual study, culled from interviews with more than 2,000 of Arbiton’s survey diarykeepers in […]