Susan Kuchinskas

Paid search is hot, but it’s getting to be a bit too Sex-and-the-City hot, with promiscuous couplings and high-drama break-ups. The latest dirt: Terra Lycos unceremoniously dumped, and filed suit against, paid listings pioneer Overture — in favor of media darling Google. A contract dispute led Terra Lycos to drop paper on Pasadena, Calif.-based Overture, […]

Pay-per-click search engine optimization and online marketing vendor GO TOAST launched CampaignOptimizer, a strategic planning and management tool for keyword search marketers. The Centennial, Colo.-based marketing technology company, which focuses on pay-per-click marketing, said the new tool automatically manages and optimizes keyword campaigns using self-learning algorithms. Customers can test proposed marketing strategies with CampaignOptimizer, by […]

Dow Jones & Company announced today new integrated sales and marketing initiatives for print and online versions of its flagship publication, The Wall Street Journal. Dow Jones will begin reporting its U.S. print and applicable online subscribers together in its latest Audit Bureau of Circulations (ABC) statement. The New York Times and Investors Business Daily […]

Pay-per-click search engine optimization and online marketing vendor GO TOAST Monday launched its CampaignOptimizer, a strategic planning and management tool for keyword search marketers. The Centennial, Colo.-based marketing technology company, which focuses on pay-per-click marketing, said the new tool automatically manages and optimizes keyword campaigns using self-learning algorithms. Customers can test proposed marketing strategies with […]

Advertising technology provider DoubleClick Inc. and Web development toolmaker Macromedia today rolled out the second phase of the DART Motif rich media solution, which lets advertisers and marketers create, traffic, deploy and report on rich media ads. According to DoubleClick’s most recent Ad Serving Trend Report, 37 percent of all ads served on its system […]

ClickTracks Upgrades and Previews ClickTracks previewed version 5.0 of its software for tracking Web site visitors’ behavior, while releasing version 4.1. The new version includes improved analytics with additional reports making it easy to segment and compare visitors who came through paid and organic search. The company promises that version 5.0, which it expects to […]

BPA and I/PRO to Audit Online Subscriptions Business of Performing Audits (BPA) International, the Shelton, Conn.-based nonprofit that provides audited audience information, teamed with Web audience auditor I/PRO to offer a new product designed to validate a publisher’s online subscription base in the same way BPA audits print magazine and newspaper publishers’ circulation numbers. BPA […]

Yahoo! is using the recently-acquired Overture to provide paid search listings on its European Web properties, replacing Espotting Media. Depending on the country, Overture will provide up to four paid links at the top and up to three links at the bottom of each page of search results. The move comes three weeks after Yahoo! […]

There’s still some denial among marketers, but many are preparing code re-writes to cope with Microsoft’s pending changes to its Internet Explorer browser, which were forced by a patent ruling. Last August, a Chicago jury awarded Eolas Technology $512 million in damages for patent infringement related to the way Microsoft’s browser allows the embedding of […]

Overture, the pay-for-placement search service recently acquired by Yahoo! , is a better play for advertisers than top competitor Google, according to Jupiter Research, which shares a parent company with this publication. The competitive analysis, reported in “Paid Listing Vendor Constellation: Ranking the Leaders,” said that Overture outpaced Google with a strong feature set and […]

E-mail marketing is a double-edged sword, according to a study released Wednesday by e-mail marketing vendor Quris. In its survey of 1,684 consumers, 57 percent said they had purchased something from oa business after receiving its e-mail. The bad news for marketers is that e-mail seems to be almost equally effective in driving customers away: […]

An optimistic LookSmart raised its guidance for the year, after reporting third-quarter revenue of $40.3 million, up 70 percent over the same quarter last year and 5 percent over the previous quarter. It now expects its full-year adjusted net income of around $8 or $9 million, up from its previous goal of $4 to $5 […]