Susan Kuchinskas

Up to 85 percent of conversions occur after the day the most recent advertising impression was served, according to new research from Advertising.com. The results seem to show online ads can have an impact on buyers’ purchasing decisions long after they view an ad. The research was conducted on Baltimore, Md.-based Advertising.com’s ad network, which […]

AOL Goes Out for Sports America Online launched a new broadband show, AOL Sports: 180. New 180-second shows will air each morning and evening, adding up to 40 minutes of original programming each week. AOL for Broadband subscribers can access the show, produced by CNN, on demand. The new programming, which will include news, highlights […]

The growth of rich media is unstoppable and big bold ad units are really taking off, according to today’s Q3 ad serving trend report from DoubleClick . Meanwhile, plain vanilla units like banners continue their decline into nowheresville. The New York-based ad technology company said its report data represents one of the largest pools of […]

E-mail marketing technology firm Responsys Monday launched its Marketing Performance Center, a new Web-based reporting and analytics tool aimed at providing sophisticated and in-depth analysis of multiple metrics across multi-channel marketing campaigns. Palo Alto, Calif.-based Responsys will provide Marketing Performance Center on the same ASP basis as its outsourced online marketing platform Responsys Interact, with […]

Google has signed Primedia to a four-year search and contextual advertising agreement, and has purchased Sprinks, the publishing company’s paid listings unit. Financial terms were not disclosed, and Primedia executives declined to comment further. The deal calls for Google to become the exclusive provider of contextually targeted and search advertising across the 450 About.com Guide […]

When Microsoft released the Microsoft Office 2003 beta last year, marketers realized some proposed anti-spam features in Outlook, the popular e-mail client, could be bad news. It’s here. And it happened. The issue lies in the way Outlook 2003 handles images and links in HTML messages. In previous versions, graphics and links were delivered to […]

Marketers and enforcers alike think legislation like the Senate’s Can Spam bill is a good idea. But while the Do-Not-E-Mail registry provision is a winner with voters, the pros say it’s a loser. Rank and file voters are all in favor of a national Do-Not-E-Mail list and would no doubt crash government servers trying to […]

The U.S. Senate Wednesday unanimously approved a bill meant to reduce the overwhelming volume of spam by imposing tough penalties on spammers. The bill, sponsored by Sens. Conrad Burns (R-Mont.) and Ron Wyden (D-Ore.), makes it illegal to send unsolicited commercial e-mail or e-mail with misleading addresses or subject headers. It also specifically makes it […]

AQuantive Counts Its Cash Digital marketing technology provider aQuantive, Inc beat its guidance to the street, reporting third-quarter revenue of $58.6 million, a 70 percent increase from the same period last year. Gross profit of $15.0 million was up 48 percent from a year ago, and this was the ninth consecutive quarter of improved performance, […]

As e-mail marketers prepare clients for the worst and continue self-regulation efforts, they’re marshalling their forces to lobby Congress to sign one of two bills that will supersede California’s tough new anti-spam law — and leave the door open for third-party commercial e-mails. The legislation spurring marketers to action is California’s SB 186, which was […]

Lead generation is edging out e-commerce as the raison d’etre of corporate Web sites, according to a new survey by analytics provider WebTrends. Marketers, meanwhile, are taking over control of that Web site from the IT department. But as the mantle of power shifts from IT to Marketing, it’s up to marketers to optimize the […]

Spiritual guru Deepak Chopra, NBC reality show Fear Factor, and Zanies comedy clubs are among many brands jumping aboard the very slow-moving mobile bandwagon. They’ve partnered with wireless platform and content aggregators to offer stripped-down experiences tiny enough to fit on a cellular phone. Mobile publisher Airborne Entertainment has just announced it will offer cell […]