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SAP acquires SAF to better serve retail businesses

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Alex Goldman
Alex Goldman
Sep 4, 2009
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SAP (NYSE:SAP) announced today that it has acquired a majority stake in retail software provider SAF, whose initials stand for Simulation, Analysis and Forecasting.

SAF’s three core products, SAF SuperStore, SAF SuperWarehouse, and SAF SuperForecast are designed to help retailers forecast demand and adjust their supply chain accordingly. SAF SuperForecast can be applied to all industries, the announcement said.

SAF employs about 100 people and had sales of about 13.4 million Euros, or just over $19 million, during 2008.

Its products have been embedded in the SAP for Retail solution since 2002, SAP said.

“The takeover of the majority shareholding in SAF will foster the innovative power of both companies and provide more SAP customers with this groundbreaking technology,” said SAP.

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