IDG World Expo announced a bold decision this week to put the word “Mac” back in the title of its forthcoming summer technology conference in New York City.
The conference, which is traditionally part of the yearly Macworld Conference & Expo tour that showcases Apple Computer’s
new technology wares in San Francisco in January and New York City in July, was renamed ‘CREATE’ in March of this year to emphasize a new focus on creative technology solutions.
But in a statement issued this week, IDG decided to revert the event’s title back to something more familiar to dedicated Mac followers.
Now named “Macworld CreativePro Conference & Expo,” IDG and Apple are sticking to a new strategy bent on attracting the creative professional niche of graphic designers, filmmakers, directors, photographers, publishers, musicians, and music executives, and any other Mac-minded creatives.
This year’s expo marks the 20th year anniversary for the Macworld Expo concept.
In addition to publishing numerous technology magazine and newspaper titles, IDG produces a nationwide roster of technology trade shows that include LinuxWorld Conference & Expo, COMNET Conference & Expo, and the Integrated Security Conference & Expo.
According to an IDG spokesperson, Apple will not be holding a keynote at this year’s conference, but IDG is currently in negotiations with Apple to conduct a feature presentation.
The spokesperson could not elaborate at this time on what such a presentation might include.
Meantime, Apple is preparing for an event that the company promises “will be music to your ears” on April 28 in San Francisco. The company is expected to show off a new iPod music player and along with an online music subscription service integrated with its iTunes software.
Macworld CreativePro Conference & Expo will take place from July 14-18 at the Javits Center in New York City.