Solbright, I/Pro Partner for Ad Standards

Solbright announced its partnership with I/Pro to provide Web sites and advertising agencies with a standardized advertising format that will allow them to work side-by-side.

Solbright’s solution is a browser-based AdSuite that enables Web sites to
keep down costs while improving customer service. I/Pro’s Dispatch enables
advertising agencies to improve their efficiency and communication. The new
partnership will allow Solbright and I/Pro to work together to help set the
standards in the advertising/Web industry.

The Solbright AdSuite solution provides seamless integration with the
leading ad servers, including Accipiter and NetGravity. This integration
allows Web sites to make the complete process fully automated.

I/Pro’s Dispatch offers the same completely automated processing for the
advertising agency. By integrating the two systems, they are able to
provide an end-to-end solution to the ever-growing problem of successfully
managing Internet advertising procedures and applications.

For more information about the new partnership, visit the companies’ respective Web sites.

For more Internet Advertising-related news, be sure to read Internet.com’s daily Internet Advertising Report.