Solbright Inc. today launched AdSuite,
the first
product suite designed to automate advertising sales, trafficking, and
billing for Internet media companies.
Solbright’s AdSuite provides Web-based management of processes including
the electronic exchange of proposals and contracts through ad submissions,
trafficking, and invoicing.
The first available component of AdSuite, AdTraffic Manager 1.0,
automates the ad submission process: matching insertion orders, error
checking and approval, customer notification, and adserver data entry. This
significantly reduces the repetitive, time-consuming, and labor-intensive
tasks associated with manual processing.
Forthcoming are two additional components: AdSales Manager, which automates
ad sales and contract management, and AdBilling Manager, which addresses
billing and
invoicing for online media companies.
Integral to Solbright’s development has been close integration with leading
players in the online advertising community, specifically adserver and
auditing companies. AdTraffic Manager 1.0 seamlessly integrates with
leading adserver software, including NetGravity’s AdServer and
Accipiter’s AdManager, and has open APIs that support custom adserver
configurations.
In addition to its adserver partners, Solbright has also developed and
continues to develop nonexclusive partnership agreements with leading ad
measurement, audit, and media planning services.
Solbright’s AdTraffic Manager is built to work on Windows NT and UNIX
platforms, and accepts creative assets of all types and sizes, including
HTML banners, JavaScript, and others.
Creative files can be received by the AdTraffic Manager via e-mail, FTP,
URL Page Pick-up, or through an HTML browser interface with direct upload
capabilities.
