IntraNet Solutions Inc. Wednesday enlisted the aid of three firms to add
multilingual capabilities for its highly-touted Xpedio content management
system.
How much INRS will pay the firms for their combined services has not been
disclosed.
Joining INRS for the deal were infrastructure software provider GlobalSight,
e-business specialist Uniscape and translation agency Worldlingo, all three
of which plan to work together to market advanced globalization and language
translation capabilities with its Xpedio content management system.
The new agreements make it possible for INRS’ customers to create secure,
multilingual Web sites with business content that is easily managed,
translated and published.
Robert Olson, chairman and chief executive officer of INRS, said the move
was clearly an attempt to help INRS beef up its international appeal.
“Our agreements with GlobalSight, Uniscape and Worldlingo will provide our
Xpedio customers with premium globalization features and will further extend
our reach into the business-to-business market worldwide,” Olson said in a
company statement.
Olson also knows that some 96 percent of all commercial Web sites are in
English, while 50 percent of all Internet users do not speak English,
according to Worldlingo. INRS’ deal makes sense because Worldlingo’s
research also shows that people are four times more likely to buy if
addressed in their native language.
As for details about the three new partners, GlobalSight, whose customer
base includes Hewlett-Packard Co. and General Electric Inc., will offer INRS
its globalization management system (GMS), GlobalSight System3, which
automates the localization, leveraging and global management of e-business
content for delivering information online to multilingual audiences.
Uniscape’s comprehensive globalization platform and services help Global
1000 companies and e-commerce leaders to speed time-to-global markets: The
firm’s chief clientele includes VerticalNet Inc., DoubleClick Inc. and
Commerce One Inc.
Though more low-key than the other two firms in the deal, Worldlingo is no
less important in the deal as it offers the important translation
components, which include professional human translation, such as the
localization of Web sites and software presentations for multilingual
browsing.
