Siebel Makes Smarter Easier

With the Tuesday release of Siebel Enterprise Analytic
Platform 7.7, customers now have an easier time making
the intelligent choices.

Officials at Siebel Systems, Inc. ,
say the latest version wrings more competitive
advantage for its customers, while making it easier to
control the functions that bring the business
intelligence and analytics.

Analysts from some investment firms believe the
business of business intelligence will remain flat for
some time, as companies looking for software are going
to be looking at back-end solutions like customer
relationship management (CRM), supply chain management
(SCM) and enterprise resource planning (ERP) for their
organization.

Siebel is also a believer in infrastructure; in fact,
the company has a vested interest in it through its
Siebel CRM
OnDemand
, a program it partnered with IBM at the
beginning of the month. The pay-as-you-go service is
targeted at the small- to medium-sized enterprise who
couldn’t normally afford an end-to-end software
solution.

But officials believe infrastructure, with the
efficiencies it creates, is only half the equation.
The other half is making the information you have at
you disposal work for the organization.

As such, the Analytic Platform 7.7 is chock-full of
functions and enhancements to make business
intelligence easier.

Analytics are only as good as the person’s ability to
analyze the information and use it to their advantage.
Siebel’s dashboards are software tools that give end
users a visual representation of the information they
are gleaning, whether its the number of complaints for
a certain part or downtime on the intranet.

Using Siebel Delivers, another platform function,
when a dashboard or any other tool reaches a certain
threshold, it will notify anyone in the organization
— whether it’s by pager, cell phone, fax or email.
Another tool, Siebel Answers, lets users manage
information the way they want to, not how the software
wants.

“Siebel Analytics provides a unique combination of
true end user ease with powerful analytic capabilities
and best-in-class scalability,” said James Holder,
Union Pacific Railroad director of engineering
systems. “These unique capabilities have enabled us to
provide actionable, timely information to more than
4,000 users — in a very complex, data intensive
environment. As a result we are delivering significant
business value with an exceptionally low total cost of
ownership.”

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