Chaos Supply Chain Links to Asia

[Sydney, AUSTRALIA] Online music retailer ChaosMusic has entered into a partnership with supply chain solutions provider YCH Group to expand operations into Asia and enhance the company’s local fulfilment requirements.

The alliance will aim to create the first Asia-wide network for an Australian-based online music operation.

YCH Group is a supply chain solutions and logistics management company with e-fulfilment capabilities, operating in locations across Asia including Singapore, Malaysia, China and Hong Kong, to clients including Motorola, Compaq, Gateway, Dell and Moet-Hennessy.

The announcement follows an investment earlier this month of six percent in ChaosMusic from SC Angels, the investment vehicle of major YCH shareholder Robert Yap. The Singaporean entrepreneur has since acquired a further five percent ownership in the e-tailer.

The partnership is intended to create a network of local fulfilment solutions to facilitate ChaosMusic’s brand and operations expansion into the Asian market, leveraging the presence of the YCH Group in the region.

“Partnering with a local integrated supply chain company that has an established network in Asia will expand and enhance our operations with minimum costs and within a relatively short time frame,” said ChaosMusic’s chief executive officer Rob Appel.

“As physical fulfilment is currently a major part of our business, we needed to partner with a company in the region that is well positioned in the e-fulfilment field,” he continued. “We see the alliance working alongside our current fulfilment operations to deliver more to our existing and potential customers.”

YCH chief executive officer and managing director Robert Yap said by assisting ChaosMusic’s expansion into Asia, YCH was using “the most optimal fulfilment solutions currently available to provide a benchmark for other e-businesses in the region.”