One of China’s leading computer makers, Founder
Group, is marketing its systems for China’s growing e-commerce industry by
promoting the use of e-management nationwide, according to the China Daily.
The computer manufacturer, which sold 72,000 computers in Q1 this year,
capitalize on China’s government encouraged movement towards e-commerce.
The general manager of Founder Computer Systems Co. Ltd., Peiris Fung, told
China Daily that by promoting ‘e-management’ the company was bettering
positioning itself in the local and foreign markets.
Fung said that Founder had in the last few years invested heavily in
creating e-management systems for diversified end-users.
The company got a capital injection of just over US$7 million for its
customer and technical service section, and Founder plans to sell 400,000
computers in 1999.
According to the company, it’s manufacturing plant in Dongguan is capable of
outputting 1 million computers annually.
With the government promoting e-commerce in China and the country’s growth
potential, it’s not a wonder that local companies like Founder are adopting
an IBM-style marketing campaign to market their computers.
By 2003, International Data Corp.
projects China Internet commerce revenue to be around US$5 billion and
its Internet population will reach 16 million.
